Brandgenuity is a global brand licensing agency with offices in New York, London, Munich and Hong Kong.
At Brandgenuity, we get excited about great brand extensions.
The right licensing partnership, beautifully conceived and executed, can elevate a great brand and delight its existing fans while engaging new ones.
When we started our global agency almost 16 years ago, we had one dream: to help strong brands unlock their potential through licensing. We think of licensing as business development, and we’ve been truly privileged to develop businesses on behalf of world-class brands over the years. And we are proud of our work. We have created products and services that are aligned with brand goals, brand values and brand DNA. We’ve been successful by acting strategically, minding the details, servicing our clients according to their needs and giving them a one-stop, comprehensive agency solution for markets worldwide.
BRAND
ALGIDA
For nearly 100 years, Wall’s fun (Unilever UK brand, also known elsewhere as Algida, Langnese, Frigo, Frisko, and many others according to the territories) and delicious ice creams have been bringing everyday moments of joy to consumers across Europe. Now these tasty sweet treats, beloved by millions, are available for licensing in a variety of categories.
#1 Ice cream Manufacturer in the world with globally renowned brands
Cheeky, distintictive and colourful marketing messaging and brand personalities
Iconic products recognised and enjoyed by kids and aults across Europe.
The Unilever licensing program will extend their portfolio of classic brands, with Twister and Calippo at the core, into lifestyle extensions that will delight tweens, teens and adults.
TARGET
Teen & Young Adults, Ages 12-25
FULL BRAND LIST :
CALIPPO – CORNETTO – CREMINO – CROCCANTE – CUCCIOLONE – FIOR DI FRAGOLA – LIUK – SOLERO – TWISTER – TACO WINNER
CALIPPO
Summer in an ice lolly! The original refresher, all year round. Brand awareness across Europe.
TARGET : Teen & Young Adults, Ages 12-25
CORNETTO
Making cone-nections everyday! When creamy meets crunchy. Brand awareness across Europe.
TARGET : Teen & Young Adults, Ages 12-25
SOLERO
Love Fruit, Love the Planet. A fruit lover’s dream. Brand awareness across Europe.
TARGET : Teen & Young Adults, Ages 12-25