Brand Licensing Europe is back

Probably the most colourful event in the European licensing calendar, Brand Licensing Europe returns with a new multi-platform format taking place in-person from 17-19 November at ExCeL London followed by an online event on 30 November- 1 December.

This year’s theme is ‘What’s Next’, giving a platform to the people, ideas and practices set to change the face of brand licensing in 2022 and beyond to inspire the industry as it collectively looks to a post-pandemic future.

Almost 170 exhibiting companies are confirmed including FC Internazionale Milano, Rainbow, Panini, ViacomCBS Consumer Products, Hasbro, SEGA, Vivendi, Warhammer, The Smurfs, Penguin Ventures, Banijay Brands, Crunchyroll, Aardman, Manchester City, MGA Entertainment, Acamar, WWE, Fashion UK, ETS Studios, Kate Mawdsley, Withit Studios, Olympique de Marseille, Tactic Games, Start Licensing, Imperial War Museum, Sinigaglia, SCRIBOS, Asmodee, ZSL (London Zoo), FOO Entertainment and Toncar.

Registered attendees can access the platform now and start requesting meetings with exhibitors at the show, and check out what’s new at the show:

The BLE Sustainability Activation in partnership with Products of Change. Featuring Asda, LEGO, Hasbro, Natural History Museum, a Wellbeing Lounge, Branded Fashion Swap and more, this area highlights innovation across products, materials and at retail, as well as free drop-in Sustainability Clinics.

Two amazing keynotes – ViacomCBS Consumer Products will discuss Diversity & Inclusion and the results of its toy research, and Team GB and The Point.1888 will host two British Olympic Gold Medallists including BMX Freestyler Charlotte Worthington.

The Kelvyn Gardner License This! Competition – renamed in memory of Kelvyn, with this year’s final will taking place in the Retail Lounge. Day two of BLE has also been titled Colour for Kelvyn in tribute.

This, and much more in this year’s menu. Attendees can register for Brand Licensing Europe for free now at