Toy giants Clementoni, Lisciani and Simba Smoby amongst the many renewals for hit children’s series Bing

Acamar Films, the award-winning independent producer and distributor of the global hit Bing, announces 17 license renewals, in Italy,  for the pre-school property, plus one new clothing and apparel license with Ellepi. The deals include many key toy and game partners such as Clementoni, Lisciani and Simba Smoby. The licensing programme of Bing is managed, in italy, by Maurizio Distefano Licensing.

“Italy is a key market for Bing and that we are able to announce so many renewals, speaks to the continued success of the property in the territory. (…)These renewals, in conjunction with our wider plans to grow and support the brand, mean that Bing is set to remain a top franchise in Italy for many years to come” said Katie Rollings, Chief Licensing Officer, Acamar Films.

First launched in Italy in February 2018, Bing has a strong presence on Rai Yoyo where the show airs seven times a day. But you can find it also on DeA Junior, Vodafone TV, Amazon Prime Video, TIMVision and also on Disney+  from August 2022.

Episodes of Bing are also available on Acamar Films’ YouTube Network of channels. The Italian Bing YouTube channel  counts over 1.2 million subscribers. There’s also a  dedicated Bing app, ‘Bing: Guarda, Gioca, Impara’ which includes all 104 Bing episodes and over 20 games.

Bing also has a strong experiential and promotions programme in Italy, with top-rated theme Park Leolandia having daily meet and greets with Bing and Flop and a live show. New promotions deals in 2023 included a Ferrero Bing Easter Egg, as well as a year-long gift with purchase promotion with vitamin company Benegums. Bing-branded Sterilfarma Monello Milk is also available in pharmacies from June 2023.