Brand Jam comes alive at Milano Licensing Day
Brand innovation has been strongly developing since the last seasons, and has become a staple also in the licensing business community. This is mainly due not only to a growing number of activations on the specific “licensed collaborations” scene, but
MATTEL CREATIONS REVEALS THE FIRST COLLECTIBLE DISNEY DOLL
The announcement occurs in honor of 100 years of Disney Magic. To celebrate 100 years of Disney Magic and the coming Alice in Wonderland Day, Mattel Creations has revealed the first Disney doll that recreates a classic scene from the Disney