The collaboration between Zara Larsson and Winx Club is already proving a major success. Just days after its launch, content related to the project has surpassed 50.2 million views across Instagram, TikTok and YouTube, generating more than 600,000 shares and reposts.
The crossover brings together music, animation and pop culture: to the sound of Midnight Sun, Zara Larsson enters the magical world of Rainbow’s Winx Club in a video combining live-action performance and animation.
The project is also supported by a Dance Challenge launched on Winx Club’s official social media channels, inviting fans to recreate the dance moves performed by the pop star in the Winx universe.
“Welcoming Zara Larsson into the Winx Club universe is a celebration of two worlds united by creativity, freedom of expression and authenticity. Seeing Midnight Sun come to life through the magic of Winx Club is a source of great pride and perfectly reflects the direction we want to continue pursuing: creating experiences that inspire and bring together music, storytelling and imagination.”
Iginio Straffi, Founder and CEO of Rainbow
An excerpt from the video will also feature in the new episodes of Winx Club: The Magic is Back. The series is available globally on Netflix and airs on leading international broadcasters, including Rai in Italy.
The collaboration further confirms Winx Club’s ability to evolve, engage new generations and expand into new areas of pop culture through high-profile international partnerships.
