Sanrio GmbH

ADDRESS: Piazza Fontana 6, 20122 Milano – Italia


TELEPHONE: +39 02 36529354


Sanrio is the global lifestyle brand founded in 1960 on the philosophy that a small gift can bring happiness and friendship to people of all ages: Sanrio’s vision “One World, Connecting Smiles” hopes to bring smiles to everyone.

Known all over the world for the iconic Hello Kitty, who was created in 1974, Sanrio is home to many other beloved and timeless characters such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, Bad Badtz-Maru and Kerokerokeroppi.
Added to this group, the most recent Aggretsuko – a red panda who tells her own vicissitudes in a series signed Netflix already in its fifth season and Gudetama, a desecrating egg, lazy and unmotivated, who has already conquered both the young and the adult audience, which loved him on the new Netflix Origin TV series “Gudetama – an Eggcellent Adventure” launched in December ’22.

A central role belongs also to Mr. Men Little Miss, an iconic property created in England more than 50 years ago and now a global phenomenon, consolidated above all in the Anglo-Saxon countries, France and China. With a cast of more than 90 characters and new entries every year, it makes diversity and inclusion its banner, addressing a multigenerational audience.