Sanrio is an international lifestyle brand founded by Shintaro Tsuji in 1960 and based on the “small gift, big smile” philosophy, according to a little thought can be a vehicle of happiness and friendship between people of all ages.
Known all over the worls for the icon of Hello Kitty, Sanrio has over 400 characters in its portfolio, including the timeless classics My Melody, Kerokerokeroppi, Bad Badtz-Maru, Little Twin Stars, Kuromi and Cinnamoroll which in 2022 celebrates 25 years of successes.
Added to this group the most recent Aggretsuko – a red panda who tells her own vicissitudes in a series signed Netflix already in its fourth season and Gudetama – a desecrating egg, lazy and unmotivated, which in a few years has conquered a young and transgressive audience .
A central role belongs to Mr. Men Little Miss, an iconic property created in England more than 50 years ago and now a global phenomenon, consolidated above all in the Anglo-Saxon countries, France and China. With a cast of more than 90 characters and new entries every year, it makes diversity and inclusion its banner, addressing a multigenerational audience.