The Walt Disney Company is a diversified group leader in the family entertainment market and active in five segments: Media Networks, Parks and Resorts, Studios, Consumer Products and Interactive.
The Walt Disney Company Italia, founded in 1938, was Disney’s first international subsidiary in the world. Based in Milan, it stands out for its great creativity in the production of artistic, editorial and television content and operates mainly in the following business areas: television, home entertainment, cinema and licensing for consumer products. The Disney brand has always had a strong affinity with Italian culture and in fact its perceived value in our country is one of the highest in the world. Italians love Disney magic: this is confirmed by the very high audience figures recorded every time a Disney film is broadcast on television and the success of the Disney brand combined with the creativity of leading Italian companies. Disney Italia is also active in the community and collaborates with schools, hospitals, museums, local organizations focusing on four areas: Community Engagement, Healthy Living, Think Creatively and Conserving Nature. Together with Medicinema and the Policlinico Gemelli in Rome, in 2016 Disney Italia inaugurated the first integrated cinema room within an Italian hospital and supported the launch of “relief therapy” for children with its Disney.Pixar catalog. hospitalized patients and their families. The Walt Disney Company supports VoluntEARS, the volunteer program in which its employees participate, who have spent over 7.7 million hours in 42 countries since 1983 in 42 countries.