WHO WE ARE

Welcome to MLD Entertainment, the Italian reference point for licensing and entertainment.

-> We organise exclusive B2B networking and content-based events: 

*K Marketing Forum – now in its 10th year, organised in partnership with BVA Doxa. It is the only event dedicated to marketing strategies for Families, GenZ and Kids. Conferences, workshops and networking moments, over 500 visitors, 32 speakers and 1,000 whitepapers downloaded.
*Milano Licensing Day – a one-day event entirely dedicated to licensing, now in its 19th edition. It is the reference event for the Italian licensing market with over 50 exhibitors and sponsors, 2 simultaneous press days and 1,200 visitors in a single day.

-> We keep the industry up to date with news, articles and interviews. With a database of over 7,000 contacts, we offer targeted communication packages to reach the right audience.

-> We support brands and companies with strategic advice on brand extensions and new licensing opportunities.

MLD Entertainment, together with Brand Jam, is part of a broader vision of Lucci & Partners, combining skills and resources for synergistic support on each project.

Our added value
– Twenty years of experience: in-depth knowledge of the licensing market and its players.
– Complete solutions: consultancy, events, communication and brand extension in a single integrated approach.
– Strategic network: an extensive network to offer clients the best opportunities and partnerships.