All-New Winx Club animated series to premiere on Rai and Netflix in Q4 2025

All-New Winx Club animated series to premiere on Rai and Netflix in Q4 2025

Rainbow Studios announced its new CGI-animated “Winx Club” series, scheduled to premiere on RAI and Netflix globally in 2025. The news is accompanied by the appointment of Playmates Toys and Giochi Preziosi as master toy partners for an extensive new Winx Club toy line. This strategic collaboration ushers in an exciting era of enchantment and adventure for a new generation of kids and the massive global fandom.

Longtime business partners, Giochi Preziosi and Playmates will deal with global distribution, sales and marketing all over the world of an all-new collection of fashion dolls, accessories, role play toys and playsets.

Winx Club, produced and distributed by the Rainbow Group celebrates its 20th year anniversary in 2024, introducing a vibrant world of magic and courage. In celebration of its anniversary, Winx Club is set to enchant old and new fans alike with this all-new animated series, bringing the Magical Dimension to life again, with an innovative adaptation of the classic tale also in terms of sensational visual effects.

“The Winx are returning stronger, and I am proud to collaborate with Rai, and Netflix, the ideal partner to bring any IP to global audiences, ensuring a bright future”. Commented Iginio Straffi, Creator of Winx Club and President of Rainbow.

“The Winx Club series project was presented to Rai more than 20 years ago, and we have been partners in this extraordinary adventure ever since”. Commented Luca Milano, Director of Rai Kids. “This property has been an outstanding success and keeps surprising us for the enduring hold it has on young audiences.”.

“We are honored to be at the forefront of this exciting new chapter, which holds tremendous appeal for consumers” said Georgia Manolas Walker, Vice President of Marketing at Playmates Toys. “We are confident that once again, Winx will be a worldwide success.” added Jay Visconti, Chief Strategic Officer of the Giochi Preziosi Group.