It is born the new Barrow by Pigna collection: back to school, is formed by diaries, notebook, notebooks, erasers and cases, but also accessories such as key rings and puzzles, all animated by the iconic protagonists of the brand. The street fashion collection is already available online and in the best shops.

Today Barrow is a brand of the Daddato S.p.A Group, founded in 2020 by a team of creative talents with international experiences in fashion and digital, present on the best global platforms in the fashion sector and in the most prestigious luxury chains and boutiques, where it promotes a lifestyle that celebrates individuality and a sense of belonging.

Among the many artists, influencers and personalities of the music world who wear Barrow are Sfera Ebbasta, Miley Cirus, Lil Nas X, J Balvin, Blueface, Clara Berry, Khalid, Winnie Harlow, Swae Lee, Avril Lavigne, Quavo, Stella Maxwell, Lousandtheyakuza, Chris Brown, Benjamin Mascolo, Charly Jordan.

Massimo Fagioli, CEO and President of Pigna states: “We are happy with this collaboration. Street fashion enters Back to school for the first time. The Barrow by Pigna collection is something new and fresh, disruptive and fun. An unprecedented combination that it will make noise.”

Dario Daddato, A.D. Daddato spa comments: “I immediately believed and bet on this partnership that combines the historicity of a leading company in the sector like Pigna and the creative innovation of a Z generation brand like Barrow. The graphics, the colors and the whole moodboard of the line are the iconic ones of the brand that will transform the digital desks of our community. Barrow’s topicality enclosed in a historical motto.”