Benetton x ‘Pac-Man’

Bandai Namco Europe has signed a global licensing agreement with the Benetton Group to develop a clothing line dedicated to children with the historic Pac-Man brand.

The collection includes t-shirts and sweatshirts for boys and girls and is already available in Benetton stores around the world and online stores.

“We are delighted to have been able to build this partnership with Benetton on our legendary PAC-MAN franchise,” said Aadil Tayouga, EMEA Head of Licensing and Strategic Partnerships at BANDAI NAMCO Europe S.A.S.
“Both of our brands are colorful, have a long history and attract all generations.We are really proud of this collection that captures the fun, joy and colorful side of PAC-MAN”.

For Benetton, PAC-MAN has been a symbol of fun and accessibility for decades, and the company is pleased to present this unique collection to children around the world. The DNA of both companies is about color and this collection with vibrant colors and design is very good for both brands.