An exclusive collaboration that combines the wonder of the pre-school world and Italian confectionery tradition
Christmas 2025 brings a special new product designed especially for Italian families: Bing, the award-winning animated series produced by Acamar Films and seen at least once by over 2 billion people worldwide, and Balocco, the historic and iconic Piedmontese confectionery brand, announce their first collaboration. This initiative will bring two Balocco Mini Pandoro dedicated to Bing, one of the most beloved characters by children around the world, into Italian homes, combining the magic of Christmas with the taste of Italian tradition. In the context of Christmas, which celebrates authentic values such as sharing, kindness, giving and the desire to remember the most beautiful moments, Bing and Balocco bring a message of serenity to children and their families.
The partnership between Bing and Balocco for Christmas 2025, managed by Maurizio Distefano Licensing whose agency has been managing Bing licences in Italy for years, stems from the value that the brands represent for millions of Italian families. For over a century, Balocco has been bringing traditional sweets, symbols of sharing and celebration, to tables across the country. The Mini Pandoro dedicated to Bing strengthens this bond, creating a product designed not only for children but for the whole family, capable of combining the authenticity of Christmas with the freshness of a character that children love and parents trust.
With more than 2.2 billion unique viewers and more than 10 billion views on YouTube globally, Bing is one of the most loved and recognised preschool brands by families around the world. In Italy, the phenomenon is even more evident, with Bing consistently ranking first among the titles on Rai Yoyo. However it is the educational value that gives the animated series its extraordinary character: with the project Essere pronti alla vita… È una cosa da Bing!, which, together with the Italian Paediatric Society and Assonidi, promotes good habits for the healthy growth of children, Acamar Films has been involving hundreds of thousands of families with children aged 0-6 every year since 2023 in a major awareness campaign dedicated to important issues such as nutrition, outdoor play, sleep, emotion management and many other aspects that are fundamental for the healthy and peaceful growth of young children.
“We are proud to announce our partnership with Balocco in Italy,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films. “This initiative celebrates the authentic values of Christmas and accompanies children and their families in discovering the educational messages contained in the Bing animated series, which is so loved for its ability to represent the most authentic everyday life of little ones, with its ups and downs and its wonder.”
“We are very proud to have been at the forefront of this agreement that brings together two brands deeply loved by Italian families: Balocco, an excellence in the food sector and among the most appreciated brands in Italy, and Bing, the character from the hugely popular animated series for children, which stands out for its highly educational content”, said Maurizio Distefano, President of Maurizio Distefano Licensing.