From March 22 to April 6, Val di Sole will welcome Bing, the beloved character adored by preschool children, for a special snow-filled adventure. At the Folgarida Marilleva ski area, young skiers aged 3 to 6 will have the chance to learn to ski for free thanks to Smiling Family Week, which includes accommodation, ski lessons, and equipment rental. Special rates will also be available for older siblings.
For two weeks, chalets, snow parks, libraries, and baby clubs will host Bing-themed activities and events, including snacks on a terrace overlooking the Brenta Dolomites, storytelling sessions featuring Bing’s adventures, music, coloring activities, and the thrilling opportunity to meet Bing and Flop in person.
But it’s not just about fun! On March 24 and 31, at the nurseries in Pellizzano and Monclassico, parents will have the chance to attend special sessions with pediatricians from the Italian Society of Pediatrics, who will share valuable advice on nutrition and sleep as part of the Le Buone Abitudini (Good Habits) project.
“We are thrilled to bring Bing to Val di Sole to create a unique experience for families,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films, the production company behind the series. Fabio Sacco, General Manager of the Val di Sole Tourism Board, added: “This collaboration will make our offerings even more special for children and their families.”
Maurizio Distefano, President of Maurizio Distefano Licensing, also shared his excitement: “We are thrilled to have made this project possible. Bing is a character that captures the hearts of Italian families, and this initiative promises to deliver an engaging and memorable experience for all ages.”
A fantastic opportunity to experience the magic of snow with Bing!
