BLUEY, BING and MASHA AND THE BEAR are the top watched programs on Rai Yoyo

Most-watched children’s channel focuses on best-loved series, managed in Italy by Maurizio Distefano Licensing.

Again, in this new year’s beginning, in the kid’s entertainment landscape in Italy, Rai Yoyo confirms itself as the most watched children’s channel ever in linear mode, but also in on-demand mode thanks to Rai Play, available through free app.

Within Rai Yoyo’s weekly schedule, all big names are included among cartoons such as Masha and The Bear, Bing, and the most recent acquisition Bluey, which has already made its way into the hearts of young children. In fact, among the top three most-viewed titles on Rai Play in terms of hours watched are Bluey and Bing.


Rai Yoyo is doubling Masha and The Bear’s presence with 3 daily slots, including two 3-episode slots and one 5-episode slot. Apart from that, the content has a wide media representation on other platforms such as DeA Junior, Netflix, Prime Video, and TIM Vision. The show is a global phenomenon on YouTube counting over 130 BILLION total views.

Moreover, the cartoon heads the list of the most in-demand children’s shows worldwide according to Parrot Analytics data as of February 2023.


Bing also continues to be on Rai Yoyo with special appointments such as “Bing’s Animal Stories”. Bing episodes are also available in Italy on Disney+, DeA Junior, TIM Vision, Prime Video, Netflix and Vodafone TV. Since launching in the UK in 2014, Bing has garnered awards and accolades: the International Emmy for best children’s program, the Writer’s Guild Award for best writing in a children’s program, and a BAFTA nomination again for best children’s program.

The second season of Bluey made its grand debut on Rai Yoyo last December 26, and now the series is triumphing on the channel thanks to as many as 3 daily slots, with a huge audience following. Bluey episodes are also available on Disney+.

In addition, BBC Studios Kids & Family launched Bluey’s Italian-language YouTube channel earlier this year, which now boasts more than 60,000 subscribers.

The series, which the Italian audience is becoming increasingly fond of, centers on Bluey, a Blue Heeler puppy who loves to play and turn everyday life into a new adventure.