Booster Milano, a licensing agency and strategic consultancy born from a partnership with Full Swing, has launched a commercial collaboration with S-Squared, a company specialized in branding and business development.
The agreement aims to create new business opportunities in the adult and lifestyle segment, through targeted commercial support aligned with each brand’s positioning.
The collaboration will focus on enhancing key brands from Booster Milano’s portfolio, including La Gazzetta dello Sport, Carlo Stanga and Seminal, combining Booster’s strategic expertise with S-Squared’s boutique, tailor-made approach.
“We share the same vision with S-Squared,” comments the Booster Milano team. “Licensing truly works when it is driven by strategy and brand coherence, with the goal of building solid and relevant projects for companies.”
An alliance designed to develop licensing projects that are strong, relevant and capable of generating long-term value.