Bring Paddington to school!
Europublishing is now working with the beloved ‘Paddington’ character and will be launching school sets in kiosk from the 23rd January! The suitcases will feature pencils, foam stickers and much more to accompany children to class and color with friends during leisure time.
The products will also be available in the large-scale distribution channel from the end of February.
The Adventures of Paddington, built on the famous character born from the pen of Michael Bond, has been broadcast on Rai Yoyo since January 2021.
The series, now in its second season, is constantly ranked among the most watched animation series on tv.
Rai com, who manages the licensing program in Italy, already have several partners on board such as Clementoni (puzzles and games), Play Press (publishing), Hopplà (meet and greet) and Balocco (confectionery).
The successful subscription product ‘Paddington’s Postcards’, born from a partnership with UNICEF Italy, continues to help raise vital funds for children around the world.