Cambridge Satchel | Introducing Hello Kitty

This three-part collaboration coincides with Cambridge Satchel’s 15th and Hello Kitty’s 50th Anniversary

Cambridge Satchel, the British brand globally recognised for its leather bags with a twist on tradition, announces a three-part collaboration with Japanese company Sanrio, which will feature one of their most loved characters, Hello Kitty.

This exclusive collaboration between Cambridge Satchel and Sanrio will coincide with Cambridge Satchel’s 15th Birthday and Hello Kitty’s 50th Anniversary celebrations. The colourful and fun-filled collection of leather bags and accessories, including Card Holders and Charms, will launch with ‘Introducing Hello Kitty’, followed by ‘High Tea’ and ‘Rainbow’ collections in early 2024.

The collaboration gives a nod to Hello Kitty’s bold and playful personality, with prints inspired by Hello Kitty shown across a range of Cambridge Satchel’s hero bags, including The Poppy, The Portrait Backpack, The 13” Batchel and The Mini, which will launch in eye-catching colourways Red, Apple Green and Yellow. The collection will also include several brand-new designs such as the adorable fruit-themed key charms, an embroidered cotton tote bag and unique leather bags in the shape of Hello Kitty’s iconic face.

Carine de Koenigswarter, Cambridge Satchel CEO comments, “Collaborating with Sanrio is like a joyful meeting of two timeless icons, where creativity knows no limit and fun is the universal language of connection. Just as Hello Kitty brings back cherished memories, our Cambridge Satchel bags are meant to be loved for a lifetime.”

Silvia Figini, COO of Sanrio- EMEA, India and Oceania, Mr. Men – Worldwide said: “We are very excited to team up with the Cambridge Satchel on this new project. Hello Kitty is a true pop icon, loved by generations of kids and adults and inspiration for artists and designers. This is why the combination of the global appeal of Hello Kitty and the great experience of Cambridge Satchel in creating high quality accessories will generate the perfect formula to deliver a wonderful line to our fans.”

The ‘Introducing Hello Kitty’ collection ranges from £45.00 up to £285.00 and will be available to pre-order from 15 November on Cambridge Satchel’s UK, US, and EU sites, and to buy from 1st December in their three UK stores, Covent Garden London, Cambridge and Edinburgh, as well as online.

Over the next year there will be many celebrations and consumer activations with an exciting Hello Kitty appearance. Cambridge Satchel will also be popping up in various places in the US, Japan, and China during the year-long collaboration.