The Care Bears are getting ready to step back into the spotlight with a new collection by Lisciani, launching in January 2026, designed to speak to multiple generations through a blend of play, design, and lifestyle. The project is the result of a collaboration between Cloudco Entertainment, brand owner of Care Bears, and the agency Maurizio Distefano – The Evolution of Licensing, which coordinated its development.
The line reinterprets one of the most iconic brands in pop culture through a contemporary, cross-generational language, aimed at engaging different age groups. Drawing on more than thirty years of experience in educational toys and entertainment, Lisciani brings to life a structured licensing project that expands the Care Bears universe with coherent and well-targeted offerings.
The collection is built around two complementary pillars.
The first, aimed at an adult audience, features products with strong emotional and collectible value, such as a Bluetooth Speaker and a Puzzle Collection that celebrates the iconic Care Bears aesthetic.
The second is designed for younger consumers and includes creative games and lifestyle accessories such as a Secret Diary, Creative Backpack, Make Up Set, double-sided puzzles, and Bluetooth headphones, created to integrate play into everyday life.
“The project with Lisciani perfectly represents the intergenerational potential of Care Bears as a brand,” says Maurizio Distefano, highlighting the property’s ability to evolve while remaining true to its core values of positivity and sharing.
According to Charlotte Payne, VP of International Licensing at Cloudco Entertainment, “nearly 45 years after their launch, the Care Bears continue to win over new generations thanks to carefully designed, contemporary products.”
For Federica Iezzi, International Marketing Director at Lisciani, the collection marks “an important step in the evolution of the company’s licensing approach, bringing together products for children with lifestyle and collectible offerings for an adult target.”
The new collection thus confirms the strength and versatility of Care Bears in the licensing landscape, while also reinforcing Lisciani’s role as a strategic partner capable of making a historic brand relevant for today’s audiences.