Brand Jam comes alive at Milano Licensing Day
Brand innovation has been strongly developing since the last seasons, and has become a staple also in the licensing business community. This is mainly due not only to a growing number of activations on the specific “licensed collaborations” scene, but
Sanrio Character Ranking 2023
The voting for the Sanrio 2023 character ranking is underway Sanrio is happy to announce that is is organizing the 38' edition of the popular event of the Sanrio's charachter, the Sanrio Character Ranking 2023, This all will take place on
Puma x SpongeBob collaborate on a new caspule
Global sportswear brand Puma has teamed up with SpongeBob SquarePants to create a line of trainers, tracksuits and apparel essentials with colourful prints, created in collaboration with the beloved Nickelodeon and Paramount Consumer Products series. The capsule, which includes models for
After just three years, Hasbro sells eOne
In the name of a new business model the Company will sell the business unit It was December 2019 when, for the price of 3.8 billion dollars, Hasbro officially acquired the American filmmaking colossus. With a library of more than 6.000