THE TOUR OF THE CRY BABIES IN ITALY
For the Cry Babies Magic Tears, 2022 is a year full of events throughout Italy to meet children, from Aquafan, to city squares, to shopping centers. An intense program of events designed to provide a direct and memorable experience with the
MATTEL AND UNIVERSAL FOR “TROLLS”
Mattel announced that it has entered into a global licensing agreement with Universal Brand Development for DreamWorks Animation's "Trolls". Mattel, with this agreement, will develop a line of toys dedicated to the franchise, including dolls, cars, soft toys, games and
Tweety celebrates its 80th anniversary
WarnerMedia Global Brands and Experiences (WMGBE) is reminding the world that Tweety is no ordinary canary by launching an 80th anniversary celebration on a global scale. As one of Looney Tunes’ most beloved characters, Tweety is known for being unflappable and
THE BEGINNING OF THE FINDUS-ETS LICENSING PARTNERSHIP
Findus, a leading company in the frozen food market, chooses ETS Licensing, one of the leading independent licensing agencies in Italy, as a partner to make Carletto, the histrionic chameleon loved by millions of Italian families and the symbol of
MEET AND GREET WITH IL VILLAGGIO INCANTATO DI PINOCCHIO
The new company Thekom has signed the license for "Il Villaggio Incantato di Pinocchio", creating a project focused on children’s fun.After two years of limitations, this novelty is eagerly awaited. The initiative will take place on weekends starting in April in
DREAMTEX X UNIVERSAL
Home textile specialist Dreamtex has collaborated with Universal Brand Development to add Universal’s globally popular franchises to its portfolio. The collaboration will bring new home décor collections to the market across a variety of brands, including Jurassic World, Illumination’s Minions, as well as
