Among the important new additions to the Fall Winter 22-23 collection, To be Too a brand produced and distributed by Casillo Group, offers an exclusive capsule entirely Made In Italy, created in collaboration with Charlotte M., the Italian content creator, Youtuber and TikToker who at only 14 years old has her own successful brand and boasts a digital community of more than one million followers. Young, ironic and fashionable, with a passion for acting, music, dancing, singing, writing and a unique artistic streak, Charlotte M. is one of the fastest rising talented teenagers in the social world and more generally in the artistic, literary and musical fields.
Maurizio Distefano, President of Maurizio Distefano Licensing agency says, “For Charlotte M., and for us who represent her WW, 2022 has been a very important year from the licensing point of view: high quality Charlotte M. products have been launched, with fun and trendy graphics that always meet fans’ tastes, To Be Too collection is an example. Charlotte’s enthusiasm and qualities are the driving force behind her success: this capsule collection represents the dream of every fashion-addicted teenager who mirrors herself in the content creator, and the collaboration with To Be Too has been invaluable in making it all come true.”
Her popularity is unstoppable and thanks to her simple and direct style she has quickly won the hearts of her fans and of To Be Too, with whom she has created a capsule that fully reflects her style. The looks bring back the iconic and representative elements chosen and designed by Charlotte such as the ever-present pink flamingo that is on the three garments designed by her just for the brand. A sporty and impactful look bearing Charlotte’s signature on the cropped sweater, sweatshirt and jogger made in three different colours: white, turquoise and pink.
To Be Too’s Fall Winter 22-23 collection is divided between the Baby collection, available from ages 3 to 8, and the Junior collection, dedicated to teenage girls and available from ages 9 to 16.
For her flamingos (as Charlotte calls her fans) it will be impossible to be without this collection for back-to-school!