Cloudco Entertainment and Benetton announce an exclusive capsule collection dedicated to the kids’ world, inspired by the iconic Care Bears. The line, developed in collaboration with Maurizio Distefano the evolution of Licensing, will be available in Benetton stores starting from the Spring–Summer 2026 season.
Designed for kids (ages 1–6) and juniors (ages 7–14), the collection combines Benetton’s distinctive style with the colorful and positive universe of the Care Bears, long recognized as symbols of friendship, joy, and sharing. The project aligns with the global 2026 theme “Colors of Caring,” celebrating how colors can express empathy and care.
“We are thrilled about this new collaboration and confident that the collection will be a great success, meeting the expectations of parents and children who love Care Bears and appreciate Benetton’s style and quality,” said Maurizio Distefano, President of Maurizio Distefano the evolution of Licensing.
The capsule will feature original and vibrant pieces, characterized by bright colors, creative designs, and a strong focus on quality and comfort, offering an engaging fashion experience for children and families. This collaboration represents a natural meeting point between two iconic brands, capable of speaking to different generations through shared values of inclusivity, self-expression, and positivity.