Crunchyroll strengthens its global strategy with the annual “Ani-May” program, an initiative dedicated to celebrating anime that engages markets, retail partners, and digital platforms on an international scale.
The latest edition of the program further expands its reach, integrating activities across multiple channels including streaming, retail, gaming, and experiential events. The goal is to consolidate anime’s positioning as a global cultural phenomenon, strengthening the connection between content and fanbase through coordinated activations across key international markets.
Ani-May involves a network of retail and distribution partners that contribute to the rollout of consumer products and dedicated promotional initiatives, with a strong focus on engagement and localized activations. The program operates as an integrated platform combining digital content, merchandising, and experiential initiatives.
The initiative confirms Crunchyroll’s strategy of transforming the month of May into a key moment for the anime sector, reinforcing the connection between licensing, distribution, and the global fan community.