PROGRAMME 2024

CONTENTS 2024

SEPTEMBER 11TH
OPENING PARTY

“Paddington and Un Professore: creativity and innovation in the world of family and teens entertainment.”
Registration for the event as a Visitor will entitle you to access to the special Opening Party Rai Com event, only after registration and confirmation at this address: evento@milanolicensingday.it .

SEPTEMBER 12 th
MILANO LICENSING DAY

SEPTEMBER 11TH
OPENING PARTY

“Paddington and Un Professore: creativity and innovation in the world of family and teens entertainment.”
Registration for the event as a Visitor will entitle you to access to the special Opening Party Rai Com event, only after registration and confirmation at this address: evento@milanolicensingday.it .

SEPTEMBER 12th
MILANO LICENSING DAY

PROGRAMME SEPTEMBER 12th

PITCHES

Updates on news for the next few years lasting 20 minutes each.
The Pitches will take place on the ground floor in Madrid Room.

09:30 – 09:50 am

TOEI ANIMATION AND STARBRIGHT

Dragon Ball: almost 40 years of success. Toei Animation and Starbright talk about the news projects.

10:00 – 10:20 am

ETS LICENSING

Ets Licensing News

10:30 – 10:50 am

RAINBOW

Rainbow news for 2025

11:00 – 11:20 am

MAURIZIO DISTEFANO LICENSING

The coolest agency’s licensing proposals for 2025!

11:30 – 11:50 am

ACAMAR FILMS

Getting Ready for Life…It’s a Bing thing!

12:00 – 12:20 am

LUX VIDE
Sandokan – The Series: the origins of the Tiger of Malaysia in the new international event series by Lux Vide. Partnership Opportunities and Communication Strategies

02:00 – 02:20 pm

DEAPLANETA ENTERTAINMENT

DeAPlaneta Entertainment: news and licensing opportunities for 2025 in Italy

02:30 – 02:50 pm

QMI

QMI & the new horizons of entertainment marketing: when contents generate conversion.

03:00 – 03:20 pm

MATTEL

Mattel 80th – path to success

03:30 – 03:50 pm

FONDAZIONE MILANO CORTINA 2026

Milano Cortina 2026 mascots: once in a generation licensing opportunity.

04:00 – 04:20 pm

JUVENTUS F.C.

TEAM JAY by Juventus – Teamwork from the pitch to a cartoon

SPECIAL EVENTS

Special contents followed by moments of catering in an exceptional location.
The Special Events will take place in space T35, accessed from the first floor via the terraces.

SEPTEMBER 11

as from 6.00 pm OPENING PARTY

RAI COM

Paddington and Un Professore: creativity and innovation in the world of family and teens entertainment.

SEPTEMBER 12th

12:40 – 01:10 pm – LUNCH SPECIAL EVENT

PARAMOUNT GLOBAL

Paramount: from screen to product, all the news for the coming years.

04:30 – 06:30 pm – CLOSING PARTY

SANRIO
Hello Kitty’s 50th anniversary cake party!
Celebrate with us the past, the present and the future of a timeless icon.

BRAND JAM MEET THE UNEXPECTED

A comprehensive Talks programme on Collaborations and Brand Innovation, curated by Brand Jam
A new format in which the movers and shakers of the collaboration scene share their experiences on the key success factors, with Brand Jam founder Paolo Lucci.

10:30 – 11:00 am

With Universal Music/Bravado and Sabor

“BRAND STORYTELLING”, the special ingredient to make collaborations grow.

As luxury brands look for cultural references to add a narrative layer to their brand values, entertainment is converging on pop themes, functional to engage Millennials and GenZers. “How to offer customers narrative thrills” is at the heart of this conversation between
Lorenza Salocchi of Universal Music – Bravado, specialising in “music merch 4.0” between the Rolling Stones and Black Pink, and Giorgio Borzino, CEO of Sabor, preferred supplier of many clothing retailers, mass e premium, with a solid experience in “licensed collab”.

 

11:30 – 12:00 am

With Octopus and BVA Doxa

“Streetwear and Collaboration: how the scene is changing “

Strengthening brand positioning and creating brand recognition through commercial capsules, designed for customers who are less and less attentive to any message, is the core objective behind any collaboration activation. Do they still work? From the streetwear scene that created the collaboration system as we know it, the founders and marketers of Octopus will take us through how this system has allowed the brand to thrive and provide the basis for a strategic brand extension. Alberto Leoni, founder of IUTER and Octopus, and Marco Zanoni, marketing and communications manager of IUTER and Octopus, in conversation with Paolo Lucci.

 

03:40 – 04:10 pm

With S. Saviolo – SDA Bocconi and Netflix

“Experience and Content, the keys to the new brand innovation”

According to Business of Fashion, “Customers, Content, Curation” are the 3 keywords for growth, both in e-commerce and brick and mortar. The curation of storytelling activation in retail seems to be working: Le Bon Marché, Harrods or Hugo Boss Garage F1 show us how the narrative customer experience creates engaging activations.
Stefania Saviolo, Professor at SDA Bocconi and creator of MAFED – Master in Fashion, Experience & Design, and Veronica Ferrari, Head of Consumer Products at Netflix, share case studies about “conversations” with customers, between the Scoops Ahoy! and Bridgerton limited edition by La Romana and the upcoming experiential launches.