EXTRAORDINARY SUCCESS FOR THE XVII EDITION OF MILAN LICENSING DAY
THE NETWORKING EVENT DEDICATED TO CO-BRANDING AND COLLABORATIONS ACTIVATIONS WAS HELD LAST SEPTEMBER 14 WITH GREAT SUCCESS.
It was the largest edition ever, breaking every record: the turnout grew by +23%, the companies present by +12%, recording a participation of over 1,200 professionals who passed through the Nhow Congress Center in via Tortona , in the heart of Milan of design and fashion.
Having grown exponentially year after year, Milano Licensing Day has now established itself as an essential event for all professionals, the place to be for all stakeholders.
Among the new features this year, there are also two events within the event completely dedicated to the press with a focus on the flagship products for Christmas 2023. The Assogiocattoli Press Day and The Walt Disney Press & Influencer Day “Christmas in September”, in fact , have certainly contributed to adding journalists, influencers, producers and retailers to the list of more than 800 marketing and licensing managers of companies, who constitute the loyal base of consolidated visitors.
Among the various factors that led to the decisive increase compared to the 2022 edition, the parterre of Exhibitors and Sponsors, the Special Events, the Pitches, the Opening Party dedicated to Mare Fuori and the “Meet the Unexpected” talks organized by Brand Jam.
“We are really proud of how Milano Licensing Day has become a national and international point of reference for the market which includes not only the “traditional” entertainment sector, but also the world of branding, fashion and food, passing through the toy market” declares Paolo Lucci, Managing Director of MLD Entertainment, producer of the event. “This energetic and lively formula concentrates new business opportunities in a single day, allows for updates on future launches of new brands and confirms itself as the one and only business to business event dedicated to the world of Licensing”.
See you on September 12, 2024, for the most dynamic business networking party in the sector.
Watch here the official video of Milano Licensing Day 2023: