GAMEBUD TALKING TOM: A REVOLUTION IN THE TOY WORLD

GAMEBUD Talking Tom is the first “animatronic toy” in the world, created by HUGE! Play in partnership with Outfit7 and Epic Story Media. Presented last summer at the Virtual Licensing Expo 2021, it immediately attracted attention for its extraordinary features. This revolutionary new product, in fact, merges gaming, interactive devices and gaming into a single product.

The game becomes a higher level experience

Gamebud is the most disruptive gaming device that has appeared on the market in recent years: it is able to connect in live mode to the popular online games Outfit7 and gives life to the character Talking Tom making it a companion game never seen before.

Gamebud Talking Tom uses highly sophisticated artificial intelligence software and is equipped with an app that turns it into an autonomous interactive character, able to hold conversations and perform various actions. The Gamebud Talking Tom app is compatible with Android and IOS devices and connects with Talking Tom mobile games, allowing users to interact with the toy, both online and offline.

Kevin Mowrer, Co-ceo of HUGE! Play said: “Gamebud Talking Tom gives fans a superior experience. It is both a playmate and a real-life streaming device. Just imagine Talking Tom standing by your side while you play his games and giving you tips to improve the game, all while he teases you and teases you in a nice way. This dynamic product was created with the aim of offering maximum fun, with a powerful software engine that has over 5 hours of unique content and three game modes, including: Game Connection (online), Free Play and Command Mode (offline). ”

Xinyu Qian, CEO of Outfit7 added: “From gaming to licensing, our products connect online and offline experiences and bring joy to millions of fans around the world. We are driven by innovation and creativity in everything we do, and Gamebud Talking Tom continues our pioneering mission. It offers an unprecedented experience of immersing yourself in the real world with the character and mobile games that fans love.”

Xinyu Qian, CEO of Outfit7 added: “From gaming to licensing, our products connect online and offline experiences and bring joy to millions of fans around the world. We are driven by innovation and creativity in everything we do, and Gamebud Talking Tom continues our pioneering mission. It offers an unprecedented experience of immersing yourself in the real world with the character and mobile games that fans love.”

Preview the video that shows the product in action,
clicking here.

Gamebud Talking Tom soon in Italy

Gamebud Talking Tom from October 4 is available in pre-order on the Gamebud.com marketplace and will be sent to fans for Christmas holidays 2021.
In the coming months the product will expand its distribution channels. As for our country, ETS Licensing, the agency that manages the licensing rights of Talking Tom & Friends for Italy, is collaborating with the European partner of HUGE! Play for the presentation of Gamebud at the Nuremberg fair and for the launch of the product in the spring of 2022.

Talking Tom and Friends: a brand at 360 degrees

The property Talking Tom&Friends of Outfit7 has evolved in just over 10 years from a phenomenon in the field of mobile games in a brand with articulated content.
The universe of Talking Tom & Friends now includes over 20 mobile games with record numbers growing, a massive presence in all countries of the world: more than 16 billion downloads and up to 430 million active users each month.

Outfit7 has also developed a wide range of original video content for the whole family. Talking Tom & Friends, with 156 5-minute episodes, was the world’s ninth most requested content in 2020, according to Tubefilter. Talking Tom and Friends’ Youtube channels reached over 77 million subscribers and over 80 billion views. Talking Tom and Friends characters are also popular on social media, with over 30 million followers.

Even in Italy the numbers are excellent: the animated series is broadcast on TV on K2, channel 44 DTT, with excellent audience data and is available on streaming platforms such as Netflix and Kidodle TV. Tom & Friends’ Italian Youtube channels record over 416 million views and games have exceeded 121 million downloads.

Licensing developments

The launch of Gamebud Talking Tom is part of a comprehensive and ambitious global licensing and merchandising program, which already includes more than 3,000 launched products and 8 theme parks.
To take advantage of the potential synergies offered by the vast global fan community of Talking Tom & Friends, Outfit7 also offers partners different visibility and promotion options within the games and videos developed for the brand. Partners can thus benefit from tailor-made advertising positions, co-branding opportunities and in-game integrations.
An innovative approach that aims to offer brand experiences to 360,” to increase brand proximity and fan satisfaction.