GIOCHI PREZIOSI MASTER TOY PARTNER FOR PINOCCHIO AND FRIENDS

Rainbow and Italy’s historic leading toy company Giochi Preziosi have signed a partnership for the master toy line inspired by Iginio Straffi’s latest animated hit “Pinocchio and Friends,” already airing daily on Rai Yoyo with great acclaim.

Dedicated to a neutral target audience of 4–7-year-olds, Pinocchio and Friends is a series full of adventure, comedy and great values conveyed by characters and events faithfully taken from the fairy tale.

Pinocchio and Friends debuted on Rai Yoyo last November with immediate and amazing results and is among the channel’s most watched shows.

After its successful release in Italy, the series will also land in the UK this year thanks to a partnership with the BBC, which will broadcast Pinocchio on the leading children’s channel CBeebies, before continuing overseas to delight viewers on Discovery Kids Latin America.

The partnership signed with Giochi Preziosi is part of a broad development plan for the Consumer Products sector inspired by the show, with licensees already confirmed including Mondadori, Ravensburger, Dolfin, Fashion UK, Ciao.