GIVENCHY AND DISNEY COLLABORATE ON A NEW CAPSULE COLLECTION

GIVENCHY AND DISNEY COLLABORATE ON A NEW CAPSULE COLLECTION

Givenchy and Disney start a collaboration to celebrate the Lunar New Year and the Entertainment brand’s centennial, launching a new limited edition capsule collection starring Oswald the Lucky Rabbit.

A lesser-known character than Mickey Mouse, born in the previous year 1927 and that could be considered his ancestor, Oswald the Lucky Rabbit is recovered from Disney’s archives on the Chinese calendar year dedicated to the rabbit. A short new film dedicated to him was made for this occasion, produced with Walt Disney Animation Studios and the art director and photographer Julian Klincewicz.

Givenchy’s creative director, Matthew M. Williams, drawing inspiration from various parts of the world, from New York to Paris, from Shanghai to Tokyo and beyond made this important collaboration.

Williams has created a “one-of-a-kind world tour” project with Disney that combines Oswald’s mischievous and energetic spirit with his aesthetic for Givenchy in a capsule of collectible garments that capture the spirit of adventure.

The journey will begin at the El Capitan Theatre in Los Angeles and continue through Shanghai, New York, Tokyo, and Paris, where Oswald will end his journey at the House of Givenchy.

To make Oswald’s virtual journey more engaging, a Sky Painter has been created on Snapchat that allows users to paint the sky with paint, stencils, and passport stamps highlighting the 5 cities on Oswald’s journey.

Snapchat’s function address directly to Givenchy’s website as soon as the collection becomes available globally on Dec. 30.

A preview is already being distributed in pop-up shops in China, Singapore, Tokyo Ikebukuro, and Miami Aventura.

The Disney x Givenchy collection consists of various women’s, men’s, and accessories items such as sneakers, canvas bags, shoulder bags, card cases, smartphone and earphone cases, and caps.

Women’s essentials are offered including a blue varsity jacket with white sleeves and Givenchy and Paris lettering highlighting Oswald the Lucky Rabbit offering a flower to his sweetheart, Hydrangea. Also offered, for example, is a bright red oversize shirt and a sporty short suit.
Must-have denim takes center stage again with multicolor patterns, lettering and Givenchy logos.