Great success for Polarettilandia

Maurizio Distefano Licensing celebrates Dolfin’s 110year history

Maurizio Distefano Licensing celebrates Dolfin’s 110year history during the opening ceremony of Polarettilandia, the innovative multi-purpose space dedicated to Polaretti, where Dolfin presents itself to new generations of adults and kids. From next autumn will take place nutrition education school laboratories, company education events and also a toy library available to employees.

“We are celebrating Dolfin’s 110th anniversary,” explains president Santi Finocchiaro, “with the creation of the Polaretti’s House, a brand for which we have embarked on a rewarding licensing path that will see Mister Polaretto as the protagonist of games and articles for children and beyond.”

Maurizio Distefano, President of the Licensing Agency says: “It was very nice to be part of the event and celebrate together with Dolfin, a brand that has been transmitting positive values for generations. I’m sure that all the initiatives that Dolfin is realising will contribute in a decisive way to the development of the licensing programme curated by our agency.”

Throughout food education workshops, the Chocolate Factory and the Polaretti Factory, an auditorium for training and business meetings, and a store open to the public, Polarettilandia is the brand’s new local reality.

Polaretti is now part of general Italian culture, becoming a recognisable and beloved icon. With its fresh and colourful popsicles, it has created an emotional bond with entire generations. The brand has been able to innovate in the market, integrating elements of entertainment and creativity, representing today not only a product, but also a symbol of joy for Italian families.