PUMA and Sanrio strike up an exciting new friendship, creating a collection that channels the ‘90s, taking inspiration from Los Angeles and vibrant West Coast sunsets.
Including designs for both kids and adults, the pink-on-pink range comprises watercolor visuals mixed with playful doodle illustrations. Following Hello Kitty as she rollerskates down the California coast, the beloved illustrated character is also joined by her friends My Melody and Kuromi.
The adults’ collection combines relaxed essentials with unique details like puff prints and holographic effects, along with Hello Kitty patterns. Hoodies and T-shirts add a casual touch, featuring special graphics that blend the PUMA logo with bows and Hello Kitty imagery. The activewear includes ribbed tank tops, flared leggings, and a one-piece with a tonal all-over Hello Kitty print.
Pastel-toned footwear highlights My Melody and Kuromi: the Palermo sneakers take inspiration from My Melody with watercolor details, while the Easy Rider features Kuromi-inspired artistic accents and doodles. The Suede XL sneakers come in bold pink or understated black options.
PUMA x Hello Kitty and Friends available starting March 6, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
