It was the biggest edition ever, breaking all records: attendance up by +25%, companies present by +14%. The surface area dedicated to the 235 brands on display came to over 12 thousand m².
And given the immediate sell-out, in 2024 there will be at least 18 thousand. Now in its 6th edition, thanks to this remarkable performance, Toys Milano & Bay-B confirmed to be the one and only business-tobusiness event dedicated to toy and early childhood markets, but also stationery, carnival, festivities and party.

Indeed, between 16 and 17 April, from Allianz MiCo at fieramilanocity as many as 3,830 buyers, retailers,commercial agents and opinion leaders from all over Europe, Italy in primis, passed through. In such an energetic context, it is the early childhood sector, with the Bay-B division, that has increased its exhibition presence most at the fair thanks to a remarkable +53% compared to the previous edition.

Numbers also confirmed by the most recent market data analysed during the interesting workshops and talks scheduled: the infant sector closed 2022 on a positive note with +3.5% (source: GfK), while the toys market boasts an excellent Q1 2023 thanks to a remarkable +4% (source: Circana) that bodes well for Christmas.

“In addition to thousands of business-oriented meetings crucial for sell-in – says Maurizio Cutrino, Director of Salone Internazionale del Giocattolo and Assogiocattoli – during Toys Milano & Bay-B the first Award Ceremony of the Gioco per Sempre Awards was also held: the recognition dedicated to companies that have distinguished themselves throughout the year for creativity, sensitivity and efficiency, one of the many activities that we have been carrying out with Assogiocattoli for years thanks to the Gioco per Sempre campaign, the project that supports the culture of play and supports the seasonal adjustment of a market that is often tied to classic festivities”.

Toys Milano & Bay-B doesn’t stop and continues with the digital event: those who for geographical or time reasons were unable to attend the in-person edition will be able to count on the fully online edition for the 4th year in a row, the platform – running from 8 to 19 May – will be packed with special content, presentations, exclusive interviews and insights also from the live event.

The dates to mark in the agenda in anticipation of the 7th edition are Sunday 12 and Monday 13 May 2024.