Il Milanese Imbruttito enters on the portfolio of Maurizio Distefano Licensing
Maurizio Distefano Licensing expands its portfolio by welcoming Il Milanese Imbruttito, the successful Milanese brand that operates in the content marketing field and was born from the work of Tommaso Pozza, Federico Marisio and Marco De Crescenzio who decided they wanted to share their point of view on the human-metropolitan realities of the city of Milan through the use of social media to make fun of the habits, customs, language and habits of the Milanese.
Thanks to their precise graphic choice, a synthetic and effective tone of voice and a broad appeal to all age groups, Il Milanese Imbruttito obtains ever-increasing success. To date, the brand boasts a cast of professionals for the creation of their contents, and furthermore, represents one of the points of reference in the Italian panorama of social entertainment.
Maurizio Distefano, President of MDA said: “With Il Milanese Imbruttito we hit it off immediately and are extremely excited about the partnership. It’s ironic-sarcastic character makes it distinguishable and recognizable, essential elements of a brand. I am certain that we will bring the fun spirit of Il Milanese Imbruttito to a large number of licensees throughout Italy”.
And Marco De Crescenzio, co-founder and COO of Il Milanese Imbruttito, adds: “The partnership with a well-established reality such as Maurizio Distefano Licensing will strengthen the presence of the brand “Il Milanese Imbruttito” on the national territory, and we are confident that together we will be able to achieve very important goals for our company, which has always believed strongly in product development for a greater capillarization of brand values.”