Rai Radio Kids is delighted to announce that Bing will once again join the studios of Rai Radio Kids for a new episode of the show Big Bang, hosted by Armando Traverso.
This special interview will focus on bedtime routines and will be broadcast on Rai Radio Kids on 5 May at 9:00, 10:00, 13:00, 16:00, 17:00, and 19:00. Young listeners will also be able to enjoy it on-demand via the RaiPlay Sounds app.
Since Bing’s debut on Rai Radio Kids in November 2021, interviews with Bing on Big Bang have become a beloved and eagerly awaited event. This series confirms the ongoing commitment of Rai and Acamar Films, the producers of Bing, to support families with engaging and meaningful content aligned with the everyday experiences of preschool children.
Bedtime routines are an important topic for Italian families and are crucial for the healthy development of children. This theme has also been explored by Acamar Films through LE BUONE ABITUDINI project — an initiative launched in 2023 in partnership with the Italian Society of Pediatrics and Assonidi to promote wellbeing among young children.
Mikael Shields, CEO of Acamar Films, commented: ‘We are honoured to continue our collaboration with Rai Radio Kids by bringing Bing closer to young Italian audiences in a new and engaging way.’ He also underlined the importance of the bedtime routine in children’s development and Bing’s role in supporting families.
Marco Lanzarone, Director of Specialized Digital Radios and Podcasts at Rai, also confirmed the importance of Bing for young listeners:
‘Bing has been a friend of our young listeners for years now… we are happy to continue the partnership and to host Bing in this new adventure of the bedtime routine.’
Maurizio Distefano, President of Maurizio Distefano Licensing, commented: “Once again, Bing proves to be one of the strongest properties in the Italian landscape, loved by both children and parents for its authentic and reassuring way of addressing everyday challenges.
We are confident that this new interview with Armando Traverso on the important topic of bedtime routines will be another great success among Rai Radio Kids’ audience.”