INTIMISSIMI AND POPEYE: NEW COLLECTION
Intimissimi Uomo, a leading men’s clothing brand focused on underwear, within the Calzedonia group, has created an SS 2022 collection together with Premium Licensing.
The new collection is inspired by the iconic Popeye the Sailor Man and Olive Oyl. The style of the collection recalls the nautical world of the Popeye brand with retro-inspired prints and images reinterpreted according to the characteristics of the characters.
“Popeye has always been appreciated by men who relate to his masculine persona yet also enjoy his playfulness,” says Grazia Bussandri of Premium Licensing. “This particular collection by Intimissimi Uomo has been very well conceived, with refined retro graphics that will surely be appreciated by his fans. We are proud of this collaboration with Calzedonia Group. They are an important Group in International fashion, with strategically placed stores and great-quality products.”
“The line is engaging and fresh. We’re pleased to have Intimissimi Uomo on board to develop apparel that captures the brand’s essence and aligns with the long-term vision of the franchise. This impressive collection, supported by a strong marketing campaign and retail activations across multiple touchpoints, will surely give this collaboration great international attention and visibility.” adds Carla Silva, VP/GM, global head of licensing, King Features.
Popeye products by Intimissimi Uomo are already available in Intimissimi stores and e-commerce sites all over the world.