LEOLANDIA SIGNS AN AGREEMENT WITH PLAYMOBIL
Leolandia, a theme park 30 minutes from Milan, consolidates its “family oriented” positioning and announces a partnership with the iconic Playmobil brand.
The agreement was signed during a convention of the Italian Playmobil sales force, and provides for a synergistic collaboration on several fronts, with the aim of creating a cross-promotion and creating new content for the “kids” segment.
It starts with a product placement operation in the park: the Spegnilfuoco attraction, an aerial carousel combined with a game where children try to put out a fire, has been completely themed with the images and statues of the Playmobil Firefighters. The initiative also includes the presence on some weekends of the animated character of the Playmobil Firefighter.
At the same time, a consumer promotion has started which offers the possibility of obtaining a free entrance to Leolandia, valid for children up to 10 years of age, to all those who buy Playmobil games on the official online shop.
David Tommaso, marketing and sales director of Leolandia, declares: “We are happy to welcome Playmobil, a brand that shares with us a proactive orientation towards play, aimed at stimulating the creativity of children”.
Andrea Galmozzi, marketing manager of Playmobil Italia, comments: “This partnership represents an excellent opportunity for us, which allows us to create new opportunities for interaction with the Playmobil brand, even more engaging and fun, in full agreement with our mission. : that of promoting a game that stimulates the imagination, encouraging the little ones to explore and live the worlds of their dreams “.