LICENSING SUMMIT: BRIDGING BUSINESS FRONTIERS IN HONG KONG

Hong Kong International Licensing Show Creates Cross-Sectoral Business Opportunities. 
Asian Licensing Conference Explores Growth Opportunities and Trends.

The annual flagship event of Asia’s licensing industry, Hong Kong International Licensing Show (HKILS), after the three-day event organised by the Hong Kong Trade Development Council (HKTDC), drawing over 320 exhibitors and showcased an extensive array of more than 550 brands and licensing projects.

At the concurrent Asian Licensing Conference (ALC), some 30 esteemed global licensing leaders engaged in profound discussions on industry hot topics, including the ever-evolving global industry trends, sustainable development, the empowering potential of generative AI, the emergence of new forces in licensing, and innovative marketing strategies. The two events provided a platform for business development across regions and industries, creating business opportunities for participants and promoting the development of IP trading in the region.

HKTDC Deputy Executive Director Dr Patrick Lau said: “Under the National 14th Five-Year Plan, Hong Kong has been supported by the Central Government to develop into a regional intellectual property (IP) trading centre. As an international business hub and sourcing platform, Hong Kong has been a trading centre for all types of IPs for many years, helping to promote the development of IP trading in the region. Licensing is an important part of IP trading and Hong Kong is one of the most developed and mature licensing markets in Asia. We are pleased to see that licensing has a wide range of applications and product categories, including not only the traditional characters, but also different areas such as arts, cultural and creative industries, sports and lifestyle sectors.”

The Design Licensing and Business (DLAB) Support Scheme returned to HKILS this year, featuring 45 local brands with creative designs. HKILS also launched a new initiative “Reimagining The Classics”, which mesmerised attendees with the harmonious fusion of creative IP projects and renowned Hong Kong brands, through strategic licensing partnerships, vitality can be injected into these iconic entities.

Hong Kong serves as a bridge for the licensing industry in the world. Witnessing a surge in local brand development and licensing projects, the city has also attracted numerous international licensors and licensing agents to set up offices in Hong Kong. Moreover, renowned global licensors have been keen to partner with Hong Kong-based licensing agents, leveraging their expertise to unlock business opportunities across Asia.

This year’s HKILS once again welcomed Raistlin Lau, Hong Kong SAR Under Secretary for Culture, Sports and Tourism, as the guest of honour at the opening ceremony. During his address, he stated: “With our proximity to the Mainland, and strategic location at the heart of Asia, Hong Kong has been affirmed by many international licensors, and licensing as the strategic base for expanding their businesses in Asia and a launch pad to tap into the Mainland market. We welcome all licensing professionals to utilise the business expansion platform offered by the HKILS to not only establish contacts but also exchange ideas and thoughts behind innovation.”