MADHOUSE LAUNCH ‘MIRACULOUS – TALES OF LADYBUG & CAT NOIR’ EXPERIENCES
The experiences comprising three different activities launch in Oviedo, Spain.
Planeta Junior, European children and family entertainment company, and entertainment studio, ZAG, have signed a deal with Madhouse to create immersive experiences based on the animated series “Miraculous – Tales of Ladybug & Cat Noir,” created by ZAG and co-produced with ON kids & family (Mediawan).
“Miraculous” live experiences premiered at the MadLab Oviedo in November. They feature three immersive activities: Parkour Tech, VR Escape Room and VR Labyrinth.
Parkour Tech, designed for 5-12-year-olds, is a new concept that allows fans of Miraculous to test their psychomotor skills and complete team missions against the clock. Each group wears an RFID bracelet with a built-in LED reader to practice their teamwork and skills.
The VR Escape Room is an interactive experience for the whole family. The 50-square-meter space allows 2-4 people to become Marinnette’s classmates. They must solve a series of tests in under five-minutes to help their favorite super-heroes.
The Virtual Reality Labyrinth individual experience gives fans of all ages seven-minutes to explore the Eiffel Tower and help stop Akuma, the supervillain from the popular show, from attacking the city.
“Reaching an agreement with Planeta Junior and ZAG is part of our global strategy to offer new experiences based on entertainment’s most iconic brands and characters,” says Raluca Gavrilovici, sales business manager, Madhouse. “This is just the first of several launches we aim to work on together.”
MadLab Zaragoza also offers visitors an immersive Miraculous experience.