Mattel and Disney announce a multi-year global licensing agreement for the Disney Princess and Disney Frozen franchise

The multi-category collection is expected to arrive at retailers around the world starting in 2023

Mattel Inc. today announced a multi-year global licensing agreement for the Disney Princess and Frozen franchise. Mattel will include global license rights to develop toy lines for Disney Consumer Product, boxed games and publishing, fashion dolls, small dolls and characters. The collection is expected to launch at retailers around the world in early 2023.

“We are proud to welcome back the Disney Princess and Frozen in Mattel lines,” said Richardson, President and Chief Operating Officer of Mattel. “As the world leader in the doll segment, we are ready to bring our unique Mattel Playbook approach to brand management, marketing and product experience, and relentless attention to detail and quality to create innovative and inspiring lines to dedicate to these iconic characters and their stories “.

The new licensing agreement builds on the existing licensing relationship between Mattel and Disney for Pixar Animation Studio’s Toy Story and Cars franchise and the recently announced global licensing agreement for Lightyear.

“The courage and passion found in the stories and characters of Disney Princess and Frozen at Disney inspire fans around the world,” said Stephan, President of Consumer Products, Games and Publishing. “By furthering our long-standing relationship with Mattel, we look forward to expanding the worlds of Disney Princess and Frozen, ushering in an innovative new era for these beloved franchises through engaging products and new play opportunities.”

With this agreement, Mattel will develop dolls inspired by Disney princesses including Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Rapunzel. , Disney Frozen, The Little Mermaid Live Action, Moana D + Series, Tiana D + Series, Aladdin Live Action, Beauty and the Beast Live Action, Cinderella Live Action and Mulan Live Action.