MATTEL AND POKÉMON RENEW LICENSING AGREEMENT

Mattel has announced it has renewed its licensing partnership with The Pokémon Company International in the building sets category. Through the agreement, Mattel will continue to produce Pokémon toys and building sets under its MEGA property.

“The Pokémon Company International has built an incredible franchise for more than 25 years,” says Nick Karamanos, senior vice president, entertainment partnerships, Mattel. “We are proud to continue creating amazing products that allow fans to build and experience everything they love about Pokémon.”

As a partner to The Pokémon Company International and by way of its MEGA brand, Mattel has over the years produced buildable characters, playsets, building blocks and sets featuring Pokémon from the entertainment franchise, such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados and Eevee. Following a strong response from consumers, the continued partnership between Mattel and The Pokémon Company International means they can create new MEGA products for Pokémon fans for years to come.

“Mattel continues to be an ideal partner in helping us deliver fun and innovative ways for fans to engage with Pokémon through construction play,” says Amy Sachtleben, senior director, licensing and promotions, The Pokémon Company International. “Toys play an integral role in the Pokémon brand’s goal of bringing the joy of the brand to all types of Trainers, and we look forward to our renewed collaboration in supporting this mission.”