MATTEL LAUNCHES NEW “RESTYLING” SERIES OF DISNEY PRINCESSES AND FROZEN DOLLS

Mattel has brought to the market the newest line of Disney Princess and Disney Frozen.
The launch of the new line follows last year’s announcement of a global licensing agreement for the toy line with Disney Consumer Products, Games and Publishing, which includes the entire line of dolls, including smaller ones, and action figures.
With this product line, Mattel wanted to bring iconic characters to life by paying special attention to construction details and quality manufacturing. From beloved Princess characters such as Rapunzel and Jasmine to Frozen characters Anna and Elsa, the new line of dolls celebrates the magical stories of Disney with unrelenting attention to detail and best-in-class design features.
The full collection, hitting shelves starting on January 5Th , includes a wide range of dolls and accessories with even more animal friends and sidekicks, vehicles, houses, and more for kids.