MAURIZIO DISTEFANO LICENSING: A GLANCE TO THE FUTURE

For over 7 years, the Maurizio Distefano Licensing agency is in the foreground in the search for successful brands and boasts a wide portfolio of licenses: from animation for children to lifestyle through publishing and the music world. What are the elements that distinguish it? We interviewed Maurizio Distefano, Founder and President.

Over the years, the proposal has diversified into five different categories: Cartoon, Brand, Creator, Fashion and Music. Bing, Masha, ALVINNN!!! And the Chipmunks, are just some of the properties.

MLD ENT. “WHAT ELEMENT DISTINGUISHES YOUR AGENCY IN THE CHOICE OF IP?”

M.Distefano: “Every year more and more successful properties become part of the agency’s proposal, which is not only limited to the sale of the license, but we create tailored licensing projects for the specific needs of each licensee. Our structure offers constant support throughout the process in all its phases: from the signing of the deal to product development, to retail, marketing and digital activities. There is a careful selection of content, we prefer properties from the long-term program and that are a novelty for the Italian market”.

MLD ENT.: “HOW IS THE RECOVERY GOING AFTER THIS LONG DIFFICULT PERIOD?”

M.Distefano: “The new year has opened in a very positive way for our agency, continuing the positive trend already in place since last year. Thanks to the consolidated successes that continue to grow, Masha and Bing, and the continuous offer of new properties for all targets, our business has never stopped. Certainly, our licensees have welcomed our new proposals with enthusiasm, and this allows us to structure projects in the longer term. We still have many new features planned for the coming months”.

MLD ENT.: “CAN YOU ANTICIPATE THEM?”

M.Distefano: “Last property in terms of acquisition is Bluey: Australian animated series produced by BBC Studios, targeted at the pre-school target. It is a recent acquisition of our agency, but it has already attracted a lot of interest from licensees and is recording record audiences on RAI YOYO and RAI PLAY. On board we have partners such as Giochi Preziosi, as distributor of the Master Toy, Moose, Grabo, Diramix, Multiprint, Mondadori for publishing and Pon Pon for magazine. In Italy the show is also available on the SVOD Disney+ platform and on the YouTube has an Italian channel”.

MLD Ent.: “NOT ONLY TRADITIONAL ANIMATION, BUT YOU ALSO REPRESENT PROPERTIES FROM THE DIGITAL WORLD”

M.Distefano:“Remaining in preschool target, in the last few months we have been appointed agents for CoComelon, Blippi, Morphle and Little Baby Bum. Created by Moonbug Entertainment, these shows have been a huge success on YouTube and represent a universe of educational content and funny cartoons, in English and Italian. These new proposals have been hugely successful by 30 licensees who immediately seized this new business opportunity. In addition, soon it is planned to broadcast animated series on DTR channels.”

“On the female target of school age surely Charlotte M: creator and Yotuber who is only 14 years old has already become webstar, with more than 1 million subscribers on YouTube and followed on major social, like Instagram with more than 140K followers and TikTok with more than 1 million and always growing. Her first film is under production, and will be released in all cinemas and streaming platforms”.

MLD ENT.: “DO YOU HAVE NEWS ON A HIGHER TARGET?”

M.Distefano: “Corto Maltese enters in the portfolio of the Agency to enrich the offer of well-known and high image brands. It identifies itself above all as an iconic and fascinating brand for adults, which for these qualities is also suitable for high-end products. The famous comic book character created by Hugo Pratt in 1967, can be defined a cult element of the best European graphic novel, but also a real literary myth of the twentieth century. We are starting to build the licensing plan and there will be great news in this regard”.

Professionalism, research, and attention to the needs of Licensor and Licensors, are the qualities that best describe the service offered by the agency Maurizio Distefano Licensing.