Maurizio Distefano Licensing’s Christmas 2023
The last quarter of the year, leading up to Christmas, is a key sales and product launch period for many companies, especially in the toy and seasonal product sectors. The Maurizio Distefano Licensing agency has formed numerous partnerships between the IPs in its extensive portfolio and leading Italian companies in various categories to bring a refreshed offering to the shelves for Christmas 2023.
Giochi Preziosi, a licensee for Bing, the most beloved preschool TV series by Italian children, is stocking the shelves with new toys, adding to the extensive line, perfect as Christmas gifts: the fire truck playset and Bing Peek a Boo.
Giochi Preziosi is also coloring the shelves blue, thanks to the new entries in the Bluey toy line, the series from BBC Studios that is capturing the hearts of families in Italy.
A huge novelty for this Christmas is the book collection from Little Angel published by La Coccinella, which represents the first Italian book collection of the license, featuring six different titles and the coloring books.
Dolfin fills the shelves with the magic of Christmas thanks to its assortment of licensed stockings with sweets, available this year for Bing, Bluey: and ALVINNN!!! And The Chipmunks.
With Masha and the Bear, Christmas is just as sweet, thanks to Motta’s Pandorino and Panettoncino, as well as Zaìni’s Epiphany stocking.
The wide range of products for this Christmas once again reflects the success of the properties that the Maurizio Distefano Licensing agency brings to the Italian market and foresees a festive season filled with novelties and successes.