MCDONALD’S AND NAILS INC. LAUNCH “GOTTA KETCHUP” RED AND BURGER NAIL ART

McDonald’s and British cosmetics brand Nails.Inc launch a decidedly pop line of manicure products.

McDonald’s and Nails Inc. have announced a bold collaboration: a collection of nail polishes themed after fries and hamburgers that is already driving social media wild.

The limited-edition set, currently only available in the UK, includes two nail polishes: a fiery red called “Gotta Ketchup” and a warm brown named “Big Mac Please.” For the more creative, there is also a French manicure set with false nails already painted with French fries and the iconic McDonald’s “Golden Arch.”

The collection, launched on February 20th, was an instant success, selling out in a few hours on Amazon and the Nails Inc. website. The affordable prices, ranging from £6.99 to £8.99, surely contributed to the sales boom.

“Connecting McDonald’s fans with fun and unexpected ways to celebrate their love for the brand has always been at the heart of our licensing program,” says Debra Joester, President and Owner of The Joester Loria Group. “Nail art has become a popular form of expression, and we identified Nails.INC as the ideal partner for this collaboration.”

Jennifer DelVecchio, Senior Director of Global Brand, Content and Culture at McDonald’s, adds: “McDonald’s fans are always excited about unexpected collaborations and products inspired by the brand’s icons and characters. The McDonald’s x Nails.INC collaboration successfully taps into McDonald’s signature colors and menu favorites, including the French fry packaging and the ‘I’m Lovin’ It’ nail polish with gold hearts.”

The McDonald’s nail art collection is designed to offer a quality product and a big smile to consumers. The packaging plays with the brand’s iconography, with images of fries, Big Macs, and gold hearts floating in a clear polish.

The choice of Nails.INC as a partner was carefully considered. It is a female-founded company based in London with vegan and cruelty-free products.

“We are excited to surprise and delight our fans with this limited-edition collection created with a leading fashion and beauty brand like Nails.INC,” concludes DelVecchio.