The new company Thekom has signed the license for “Il Villaggio Incantato di Pinocchio”, creating a project focused on children’s fun.After two years of limitations, this novelty is eagerly awaited.

The initiative will take place on weekends starting in April in the main Italian shopping centers. The magical Village will be recreated, where children can play as real characters and live a unique experience in close contact with the world of the series. Educational workshops, meeting with the character costume of Pinocchio for an experience of real cartoon protagonists.

Il Villaggio Incantato di Pinocchio debuted on Rai yoyo last October with excellent results: 112,239 average listening and 260,000 ratings, reaching 1.24% of average share. It is broadcast every day, from Monday to Friday, at 11:20 and from April 10, with the arrival of new episodes, also at 18:45, not only in Italy, but also in other 75 new countries in the world, including Spain, Portugal, France, Germany, Greece, China and Canada.

The first animated product by Palomar, the series was created together with the French Method Animation, already behind the success of the film and the animated series “Il Piccolo Principe”, with the participation of Rai Ragazzi, France Télévisions, ZDF e ZDF Enterprises. The management of the licensing rights is entrusted to Rai Com.

Dedicated to a neutral target 4-8 years, it is a series for the whole family, lively and fun, in which the world of childhood meets the world of fairy tales.

In addition to the famous wooden puppet protagonist of the classic Italian literature, Il Villaggio Incantato di Pinocchio live the characters of fairy tales that we have learned to know and love since our childhood. The children, Pinocchio and his friends will face eternal and universal themes such as the value of friendship, fatherly love, equity and justice, the rejection of intolerance and exclusion.