MOLANG: NEW AGENTS ALL OVER THE WORLD
Molang, the outgoing and enthusiastic candid bunny, and his best friend Piu Piu, a tiny, very shy chick, return in new adventures that cross space and time. Their partnership transforms every difficulty into an extraordinary and unforgettable experience … From the Middle Ages to Prehistory, from art to magic to robotics, in the belly of a whale or on board a spaceship, to help the creatures of the ocean or in front of precious Egyptian finds, their solution to every problem is always imaginative, but simple and disarming …
Born in 2010, driven by strong values of kindness and empathy, it emerges in today’s world and has become increasingly popular on social media in recent years thanks to a very engaged community, on platforms such as Instagram and Tiktok, with over 6 million followers.
Millimages has repositioned the Molang brand, studying a strategy for an adult target, involving the 18-30 year olds. New tools have been developed to support this update such as: a new style guide, commissioned to the design agency Together Design; a guide to seasonal and thematic trends, a new reference site and more.
“Brand building is all about creating alliances, as they can truly make or break a brand”, says Marina Narishkin. “We are very proud of our agent infrastructure, and the new members of our extended Molang family are proud to join us as well”.
The year 2022 is confirmed to be a successful year for Molang, new agencies around the world have begun to represent this lifestyle brand, popular with pre-teens, Generation Z.
In the world Molang is represented by: WP Brands, a marketing and licensing agency of the brand based in Melbourne, Jantar Projekt, a Polish agent that deals with brands for both children and adults and by Active Merchandising, which will manage the license in Germany.
In Italy Molang, on the other hand, has been represented since 2018 by RAI COM, a company that deals with the distribution of the rights of the Rai Group and third parties, in Italy and abroad. Alessandro Ravani, Rai Com Sales Director says that: “Rai Com is very proud to continue representing Molang in Italy. We have worked in these years to give the property the best exposure in the Italian market and we are very happy to have the opportunity to do even better in the coming years”