The Moomins are a carefree and adventurous family who live in the magic world of Moominvalley. They are central characters in the works of the celebrated Finnish author and artist Tove Jansson. From the collection, 9 books were released, together with five picture books and an extensive series of comic strips between the years 1945 and 1980. The stories have been translated into more than 55 languages, inspiring numerous television series, films and even theme parks.

“Moominvalley” is the animated series based on Moomin, produced by Gutsy Animations in association with Yle and Sky, sold to over 60 countries to date. The series was awarded the ‘Audience Episodic Award’ at the New York International Children’s Film Festival 2022 and was also nominated for the British Animation Awards 2022.

Moomin is a values-led brand, with three core values at its heart: love, equality, and courage. The main character is the young and curious Moomintroll, that while going through important stages of growth with his family and quirky friends, gets involved in a series of extraordinary adventures, at times dangerous.

Maurizio Distefano, President of MDL states: “We are so excited for this partnership. Moomin covers a wide range target which makes it appealing to multiple Licensing categories, from adults, with its pieces of art, to kids with the Moominvalley series. I’m sure that the upcoming projects will reflect its artistic and colorful style”.