NEW DEALS FOR CHEFCLUB
Chefclub, the eatertainment brand, has announced three new publishing deals that will inspire chefs across Europe in 2022: in France, Chefclub launched its brand new “Super Veggies” illustrated kids cookbook; in Germany, Panini Verlags GmbH is launching a one-off, standalone Chefclub Kids magazine; and in Italy, Vallardi Editore is publishing a family cookbook.
“Super Veggies”, is the brand new cookbook with 25 recipes, designed to help young chefs, showing them all the secrets for excellent cuisine.
Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub, commented: “Being a content-driven company, publishing represents one of our core pillars for building a long-lasting brand. We are very happy to partner with renowned partners such as Panini and Vallardi and look forward to encountering the same success in Germany and Italy.”
In Germany, leading publisher Panini is launching a one-off Chefclub Kids magazine as a special edition of the well-established lifestyle magazine LandKind. In the 60-page magazine, the Chefclub Friends, wacky and loveable characters, entertain young cooks with lots of fun activities and games that allow them to discover ten Chefclub Kids’ recipes.
With 100 million monthly views, Chefclub is an extremely strong brand in Germany, where it won the 2021 Digital Licensing International Award for Best Digital Brand.
And finally, this September Italian publisher Vallardi Editore will launch “Cucina da Leccarsi i Baffi”, a richly illustrated book with 100 recipes, including appetizers, main courses and desserts,
Marcella Meciani, Editorial Director of Vallardi Editore, said: “We are very happy to collaborate with Chefclub, a dynamic, original and innovative company, to bring cooking enjoyment to every Italian family. The book will feature Chefclub’s most popular video recipes which are ideal for kids, parents and grandparents to cook together.”