NEWS
All the news from the world of Licensing and Entertainment.
Write to info@mldentertainment.it with your press releases and news.
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THE TOUR OF THE CRY BABIES IN ITALY
For the Cry Babies Magic Tears, 2022 is a year full of events throughout Italy to meet children, from Aquafan, to city squares, to shopping centers. An intense program of events designed to provide a direct and memorable experience with the
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NEW BROADCASTERS FOR GAME CATCHERS
The Game Catchers’ season 1, co-produced by Sphere Animation and Studio Bozzetto, was picked up by Finish pubcaster YLE for broadcast on its Free-to-Air channel and on its VOD platform Yle Areena. It was also acquired by Singapore’s MediaCorp for broadcast
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MOLANG: NEW AGENTS ALL OVER THE WORLD
Molang, the outgoing and enthusiastic candid bunny, and his best friend Piu Piu, a tiny, very shy chick, return in new adventures that cross space and time. Their partnership transforms every difficulty into an extraordinary and unforgettable experience
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UCI CINEMAS GIVES THE NFT OF “JURASSIC WORLD – THE DOMINION”
Waiting for the release of Jurassic World - The Dominion, on 2 June, UCI Cinemas in collaboration with Universal Pictures International Italy launches a unique initiative in the Italian cinema scene. By purchasing a ticket online for previews in the
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KIMBE MERGES WITH NOGROUP TO BECOME MADHOUSE ITALY
Kimbe and NoGroup merge to create MadHouse Italy. This merger exponentially increases the prestige and quality of present and future projects. The alliance opens the door to create unique leisure concepts in Italy, such as the MadLab and Marvel Mission
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THE PARTY GAME ARRIVES IN ITALY “NETFLIX – IN TENDENZA ORA”
It's now available "Netflix – In Tendenza Ora", the new party game for 3 to 10 players, for children aged 14 and over. The official Netflix party game is a Spin Master / Games Publisher party game and is ready
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RAINBOW ADDS JACK OTTANIO TO ITS LICENSE PORTFOLIO
Italy’s content powerhouse and global-reaching licensing player Rainbow has just announced the group is the new worldwide agent for Jack Ottanio’s artistic portfolio. A visionary, futuristic, eclectic artist, Ottanio’s feeling-driven pop art is unmistakable. His mix of techniques combines classic elements
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MILAN LICENSING DAY BACK ON SEPTEMBER 15th
“THE NEW DIMENSION OF LICENSING” Milano Licensing Day, the networking event dedicated to the world of Licensing, returns this year, with many new features. The appointment is scheduled for September 15TH, 2022, at Nhow Milano, in Tortona 35 street. Milano Licensing Day is
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LEGO X TRANSFORMERS
LEGO Group and Hasbro team up for the first time to bring to life the Transformers Autobot, Optimus Prime, all from LEGO. The new LEGO Transformers set, modeled after the G1 character Optimus Prime is a tribute to the leader of
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Mondo TV to license popular property Bread Barbershop in Italian market
Mondo TV Group, one of the largest European producers and distributors of animated content, and a licensing agent for many major international brands, has announced that it has been appointed by brand owner Monster Studio to represent licensing for the
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DEBUT OF RUBY, THE NEW GORJUSS CHARACTER
Back in 2020, Santoro developed Ruby, the character who started off the global phenomenon that is the Gorjuss brand today. However, two years of lockdowns led to Ruby patiently waiting to make her world debut. Now, in 2022, Santoro are
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AVATAR 2: THE WAY OF WATER
Disney confirms the official title of Avatar 2, as well as confirming the release date of the new film set in Pandora. The second film of the acclaimed series will be called "Avatar: The Way of Water", this is the name
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THE WORLD BOOK DAY WITH BING
Acamar Films has been celebrating storytelling for World Book Day with Bing and all his fans in Italy. Bing stories portray authentic characters and relatable moments that help pre-schoolers to understand and recognise the multitude of emotions they experience each
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THE NEW SERIES TURBOZAURAS
Turbozaurs is a new animation show produced by Armenian animation studio Tale Wind. This is a fun-filled story about a dynamic and adventurous team of dinosaurs who have managed to survive in underground caves, have evolved and can now instantly
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Oggy and the Cockroaches Next Generation
The animated series Oggy and the Cockroaches produced by the French studio Xilam offers fans with fresh graphics, new content and a completely new version of the cute blue cat. "Oggy and the Cockroaches Next Generation" will be on K2 starting
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NEW LOOK FOR MASHA AND THE BEAR
For the first time since the founding of Masha and the Bear, Animaccord has conducted a large-scale rebranding, releasing a new Core Guide that presents huge renovations: a new logo looks more elegant and modern; new corporate colours offer greater
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THE SUCCESS OF “FANTASTIC ANIMALS”
The awaited new chapter of the Wizarding World ™ created by J.K. Rowling "FANTASTIC ANIMALS - THE SECRETS OF DUMBLEDORE" conquers the Italian box office with € 4 million in receipts in just 6 days of programming. Set in the 1930s
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ALL THE NEWS ON “SONIC”
The film "Sonic 2" was a blockbuster in the United States and achieved fantastic results around the world for a total of 141 million dollars in box office after just two weekends. In Italy, however, in its first weekend it grossed
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“IO ALLA TUA ETA’” ON RAI GULP
“IO ALLA TUA ETA '”, a new animated series that takes advantage of time differences, directed by Mathieu Gouriou and co-produced by Mobo and Rai Ragazzi together with France Télévisions and Monello Productions, premiered every day on Rai Gulp. The protagonist
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THE DEBUT OF BRAVE BUNNIES TOYS IN ITALY AND GERMANY
Spin Master Corp., master toy licensee for Ukrainian creative production company Glowberry’s BRAVE BUNNIES series, has announced today the launch of BRAVE BUNNIES toys in Italy and Germany. The toy line includes an assortment of playsets, figures, plush, games and
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Charlotte M. for Easy Shoes
The respected licensing agency Maurizio Distefano Licensing, the worldwide licensing agent for the popular young web star Charlotte M., has announced that the Charlotte M. spring 2022 shoe collection has arrived. Designed in collaboration with Charlotte M. with her target generation
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WALLY X JIMMY LION
Jimmy Lion and Universal Studios have teamed up to create a new collection. Wally, a symbol of pop culture of the 90s, abandons his usual overcrowded scenarios, such as the beach, a train station, the countryside or even other historical periods,
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MATTEL AND UNIVERSAL FOR “TROLLS”
Mattel announced that it has entered into a global licensing agreement with Universal Brand Development for DreamWorks Animation's "Trolls". Mattel, with this agreement, will develop a line of toys dedicated to the franchise, including dolls, cars, soft toys, games and
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NEW RAI OFFER FOR UKRAINIAN CHILDREN
"Benvenuti Bambini" is the title of the new RAI offer which includes various programs available in both Italian and Ukrainian in a special section of RaiPlay. Rai, in fact, offers to thousands of Ukrainian children who are war refugees in Italy
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WARNER BROS CELEBRATES 100° ANNIVERSARY
Warner Bros unveiled its new logo to officially begin an extended launch of activities leading up to the 100th anniversary of the studio on April 4, 2023. "We're so excited to kick off the activities around this historic anniversary and share
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Tweety celebrates its 80th anniversary
WarnerMedia Global Brands and Experiences (WMGBE) is reminding the world that Tweety is no ordinary canary by launching an 80th anniversary celebration on a global scale. As one of Looney Tunes’ most beloved characters, Tweety is known for being unflappable and
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SANTORO LICENSING APPOINTS MONDO TV AS ITALIAN AGENCY OF GORJUSS
<b>Mondo TV</b>, one of Europe’s largest producers and distributors of animated content, announced its appointment by <b>Santoro Licensing, a UK-based company, as Gorjuss’s Italian licensing representative.</b> Mondo TV in fact <b>aims at a multi-category expansion in licensing in Italy</b> and this
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SPIN MASTER WITH WARNER BROS
After the huge international success of Spin Master, a world leader in children’s entertainment, announced that it has renewed the license agreement with Warner Bros. Spin Master joined forces with WBCP in 2018 as a toy licensee for DC in the
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SEASON TWO OF “THE WORLD OF KARMA”
The "World of Karma", an animated children’s series by Chris "Ludacris" Bridges, returns with a second season to be released on Netflix on March 10. The first season premiered on Netflix in October 2021 in 190 countries and 22 languages, reaching
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COMES “SNOWBLACK” ON TV
It will start on Monday, March 14 at 20.40, on Rai Gulp, SNOW BLACK, the live action series for boys co-produced by Atlantyca Entertaiment and Rai Ragazzi, in participation with Bedeschi Film. A series full of emotions and tension, combining mysteries,
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RAI, MELEVISIONE FOR OVER 20 YEARS BESIDE CHILDREN
For over twenty years “Melevisione”, the popular program for children aired from 1999 in the early afternoon of Rai3 and from 2010 on RAI Yoyo, is beside the children. Each episode of the Melevision focuses on the adventures of the friends
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Now MeteoHeroes is on PlayStation and PC
Mondo TV Studios announces launch of game based on hit animated series. The popular environmentally themed animated kids’ show MeteoHeroes, co-produced by Mondo TV and the leading Italian weather forecasting centre Meteo Operations Italia, has inspired the game, whose international release
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The Success of Bluey
Maurizio Distefano Licensing, agents for Bluey since September 2021, has welcomed the series’ recent excellent ratings in Italy. The loveable Australian dog has gained many Italian fans since her first appearance on Rai Yoyo, the public broadcast service’s preschool channel, in
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ANGELINI BEAUTY AND CHIARA FERRAGNI WITH A NEW FRAGRANCE LINE
Angelini Beauty S.p.A., part of Angelini Industries and international leader in the perfumery, skincare and suncare sectors, and Chiara Ferragni, announce the worldwide exclusive license agreement for the production, distribution and promotion of the first line of fragrances of the
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THE BEGINNING OF THE FINDUS-ETS LICENSING PARTNERSHIP
Findus, a leading company in the frozen food market, chooses ETS Licensing, one of the leading independent licensing agencies in Italy, as a partner to make Carletto, the histrionic chameleon loved by millions of Italian families and the symbol of
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MEET AND GREET WITH IL VILLAGGIO INCANTATO DI PINOCCHIO
The new company Thekom has signed the license for "Il Villaggio Incantato di Pinocchio", creating a project focused on children’s fun.After two years of limitations, this novelty is eagerly awaited. The initiative will take place on weekends starting in April in
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CARTOONITO SOFTY FRIENDS
Sbabam, leader in the flowpack segment, and Boing join in the realization of a new project on Cartoonito, focused on a simple and intuitive product, but at the same time full of creativity. These are the Cartoonito Softy Friends numbers, this
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THE COLLABORATION BETWEEN VERALAB AND MATTEL CONTINUES
Barbie proposed as a model of female inspiration Cristina Fogazzi, known on the web as Estetista Cinica, one of the most followed Italian digital entrepreneurs at the moment. Barbie Dream Gap Project is in fact a global initiative still ongoing whose
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A WILDBRAIN THE MANAGEMENT OF TETRIS
Tetris, one of the most famous video games ever, has become part of the portfolio of WildBrain CPLG Italy, that enriching its gaming proposal. Tetris is considered one of the most purchased video games of all time (over 500 million games
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GIOCHI PREZIOSI MASTER TOY PARTNER FOR PINOCCHIO AND FRIENDS
Rainbow and Italy's historic leading toy company Giochi Preziosi have signed a partnership for the master toy line inspired by Iginio Straffi's latest animated hit "Pinocchio and Friends," already airing daily on Rai Yoyo with great acclaim. Dedicated to a neutral
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GIGANTOSAURUS: SECOND SEASON
The season 2 of Gigantosaurus’ Cyber Group Studios blockbuster TV series is now available anytime on Rai Play and is airing daily on Rai YoYo in italy. This brand new season featuring 52x11’ hilarious and heartwarming episodes takes the team to exciting
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PAW PATROL WITH LEVISSIMA
The protagonist of this limited edition will be Levissima with the friendly 4-legged emergency response team of PAW Patrol, the beloved cartoon created by Nickelodeon and Spin Master. The bottle in the practical format of 33cl fits perfectly to the needs
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DREAMTEX X UNIVERSAL
Home textile specialist Dreamtex has collaborated with Universal Brand Development to add Universal’s globally popular franchises to its portfolio. The collaboration will bring new home décor collections to the market across a variety of brands, including Jurassic World, Illumination’s Minions, as well as
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WINX CLUB TURNS 18
Winx club turns 18 and the success of the property knows no bounds. Created by Italy’s leading studio Rainbow, the six fairies amaze ever more audiences all over the world. An evergreen global phenomenon constantly evolving thanks to the visionary
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MATTEL AND DISNEY ANNOUNCE A GLOBAL DEAL FOR DISNEY PRINCESS AND DISNEY FROZEN FRANCHISES
Mattel and Disney announce a multi-year global licensing agreement for the Disney Princess and Disney Frozen franchise The multi-category collection is expected to arrive at retailers around the world starting in 2023 Mattel Inc. today announced a multi-year global licensing agreement for
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ADIDAS AND ARSENAL COLLABORATE WITH TRANSPORT FOR LONDON
adidas and Arsenal have created a pre-match range in collaboration with TfL. The pack includes an all over print of the seat moquette design used on London’s Piccadilly line Arsenal is the only football club to have a station named after
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CORTO MALTESE ENTERS THE MAURIZIO DISTEFANO LICENSING PORTFOLIO
New entry for Maurizio Distefano Licensing agency is Corto Maltese, the famous comic book character created by Hugo Pratt in 1967, protagonist of exciting stories and adventures around the world and subject of watercolours, black and white sketches and graphic
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NFT fever hits Barbie and Balmain
It’s no news that the global most beloved fashion doll partners with a designer brand, but Balmain x Barbie sees the French label adding up to the long list of Barbie collaborators with a digital art twist, admist the NFT
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ANIMACCORD PRESENTS SPECIAL EPISODE OF MASHA AND THE BEAR DEDICATED TO 100 BILLION VIEWS ON YOUTUBE!
Masha and Bear, the successful animated series produced by Animaccord Studio and represented in Italy by Maurizio Distefano Licensing has given fans a new special episode to express their appreciation to viewers around the world and celebrate 100 billion views
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KIDS MARKETING DAY 2022: APPOINTEMT AT 10 OF MARCH 2022!
Back for the 7th time the event Kids Marketing Days, in Milan, March 10. An appointment that places children and young people at the center, considering all the "satellites" that revolve around them: family, school and education, sport, entertainment, social
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WILDBRAIN CPLG KICKS OFF MENA REPRESENTATION FOR FC BAYERN MÜNCHEN AND PARIS SAINT-GERMAIN FC
Deals expand agency’s sports representation to seven globally recognised football club brands WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has grown its prestigious roster of high-profile football club brands in MENA, signing representation for
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JWAnderson and Uniqlo add Peter Rabbit to a “fairy tale” collection
Jonathan Anderson, Irish designer owner of the eponymous brand JW Anderson, and creative director of the Spanish maison Loewe, has signed another capsule collection with the Japanese retailer Uniqlo, renewing the partnership started in 2017. This new collection, part of Uniqlo
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MADHOUSE LAUNCH ‘MIRACULOUS – TALES OF LADYBUG & CAT NOIR’ EXPERIENCES
The experiences comprising three different activities launch in Oviedo, Spain. Planeta Junior, European children and family entertainment company, and entertainment studio, ZAG, have signed a deal with Madhouse to create immersive experiences based on the animated series “Miraculous – Tales of Ladybug & Cat Noir,”
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BING BECOMES A RADIO STAR
Bing, already a star of both small and big screens and of the stage, arrived onto the radio too with his debut on Italy’s Rai Radio on 18 November. The hero of Acamar Films’ hit pre-school show, which is one
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LEO AND TIG LAUNCH ITALIAN YOUTUBE CHANNEL
Leo & Tig animated series, created by Parovoz Studio and commissioned by Digital Television Russia Group, has launched its own YouTube channel, with episodes of the popular show being released in Italian. In the summer of 2019, on the children’s TV channel
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QMI AND SERGIO BONELLI EDITORE SIGN A LICENSING AGREEMENT
QMI and Sergio Bonelli Editore sign a collaboration agreement for the management of the licenses of the famous characters of the great Italian publisher. The partnership between the protagonists of QMI entertainment marketing and Sergio Bonelli Editore, the largest
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LUCCA COMICS & GAMES: 2021 NUMBERS
90,000 visitors, 300 exhibitors and hundreds of events illuminated the four days of Lucca Comics & amp; Games. The last edition of Lucca Comics & Games, the four-day event that marked the return in the presence of the event. A community
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THE PANINI GROUP TO BECOME EXCLUSIVE TRADING CARD AND STICKER ALBUM PARTNER OF WWE®
Multi-year agreement will begin in the first quarter of 2022 The Panini Group and WWE (NYSE: WWE) announced today a multi-year agreement that will make Panini WWE’s exclusive trading card and collectible sticker partner. The landmark agreement will begin in the
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Brand Licensing Europe is back
Probably the most colourful event in the European licensing calendar, Brand Licensing Europe returns with a new multi-platform format taking place in-person from 17-19 November at ExCeL London followed by an online event on 30 November- 1 December. This year’s theme
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DRAGON BALL X FILA
At the Comicon of NYC, was presented the latest collaboration with Dragon Ball: it is FILA, an Italian company of excellence, which will produce limited edition sneakers. FILA will produce a series of sneakers based on the Dragon Ball series by
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LEO & TIG UPDATE
The second season of the animated series “Leo & Tig”, which premiered successfully on the Rai YoYo TV channel in the summer of 2019, started on October 11. The channel is a part of the Italian state broadcasting corporation, Rai. The
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Lanvin and the Dark Knight
Bruno Sialelli, Lanvin’s creative director, continues to add to the stylistic identity of Jeanne Lanvin new inspirations from comics and kids publishing. During the last Parisian fashion week, Lanvin catwalk paid a tribute to the graphic aesthetics of Batman and
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MR MEN LITTLE MISS TOWARDS TV
Mr. Men Little Miss, the iconic brand of children’s characters including Mr. Tickle and Little Miss Sunshine, has closed a deal to produce original TV series based on its catalogue. Endeavor Content brokered the deal with Sanrio, the Japanese design and
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VANS HORROR COLLECTION
Vans starts Halloween season ahead of time this year, presenting Vans Horror Collection, born as a collaboration with Warner Bros. Consumer Products. For this horror based collection, Vans has chosen from Warner Bros. archive the horror films which has become synonymous