Maurizio Distefano Licensing expands its portfolio by welcoming Il Milanese Imbruttito, the successful Milanese brand that operates in the content marketing field and was born from the work of Tommaso Pozza, Federico Marisio and Marco De Crescenzio who decided they

DreamWorks Animation’s hit preschool series, Gabby’s Dollhouse, has been brought to life in LEGO brick form with the launch of its first-ever line based on the popular global series. With the March 20 launch of season 7, the series was the

Acamar Films, the independent producer and distributor of the award-winning animated pre-school series, Bing, has signed an agreement with MadHouse Brands &Malls S.L., granting the experiential specialists the rights to provide costume character appearances of Bing and Flop within France

PUMA partners with Ladybug and Cat Noir, the protagonists of the global hit animated TV series ZAG Heroez Miraculous™ – Tales of Ladybug and Cat Noir, to present a new collection for kids, inspired by the teenage Parisian superhero duo. The heroic PUMA

Hasbro and Mattel have announced a licensing agreement to create a co- branded toy and games from some of their most popular brands. Hasbro will create Barbie branded Monopoly games, launching in autumn, while Mattel will produce Transformers branded Uno games,

Less than one year after its international launch, the Amazon Prime Video Channel Pash is now available in Poland and France. Operated by Studio 100 Media and ZDF Studios, Pash offers viewers a wide selection of great kids & family programs. Studio

At Chester Zoo, between 17 April and 26 May 2023, they will enjoy a variety of activities inspired by the schools winner, including the interactive and DIY story session activity. The costumes of the Bing and Flop characters will form part

It was the biggest edition ever, breaking all records: attendance up by +25%, companies present by +14%. The surface area dedicated to the 235 brands on display came to over 12 thousand m². And given the immediate sell-out, in 2024 there

In honor of the first Flash Standalone film, Warner Bros, has launched its largest collection in DC Super Hero-inspired merchandise. Discovery Global Consumer Products and DC has released massive global collectible merchandise inspired by Warner Bros. All new products, through part numbers

From 21 to 25 April, on the occasion of World Earth Day on 22 April, Rome will once again host the Village for the Earth within the protected area of ​​Villa Borghese: an event between sustainability and innovation to promote

Gigantosaurus Toy Line, Created by United Smile launches in Italy under Grandi giochi Brand. The known Gigantosaurus toy line and plush collection, based on the Cyber Group Studios hit TV series, will be available in Italy from the 2023, distributed under

One of the most beloved cereal brands is uniting with the globally popular animated kids TV show, ZAG. Inspired by the show's leads, two Parisian teens who magically transform into secret superheroes Ladybug and Cat Noir, the new cereal perfectly encapsulates

The HKTDC Hong Kong International Licensing Show (HKILS) is the flagship licensing event in Asia which offers an unrivalled platform for the industry to expand business opportunities. Running from 19-21 April this year, the Show will be organised in a

The voting for the Sanrio 2023 character ranking is underway Sanrio is happy to announce that is is organizing the 38' edition of the popular event of the Sanrio's charachter, the Sanrio Character Ranking 2023,  This all will take place on

Global sportswear brand Puma has teamed up with SpongeBob SquarePants to create a line of trainers, tracksuits and apparel essentials with colourful prints, created in collaboration with the beloved Nickelodeon and Paramount Consumer Products series. The capsule, which includes models for

Leading apparel licensee Poetic Brands has announced its partnership with iconic entertainment brand Xbox. The partnership will see Poetic Brands bring an exciting variety of Xbox products to the UK market, across several categories including men's and women's clothing, sleepwear and

Most-watched children's channel focuses on best-loved series, managed in Italy by Maurizio Distefano Licensing. Again, in this new year’s beginning, in the kid’s entertainment landscape in Italy, Rai Yoyo confirms itself as the most watched children's channel ever in linear mode,

Balocco, the historic Piedmontese confectionary company partners with The Copyrights Group to launch ‘The Adventures of Paddington Easter egg. The co-leader for special occasion confectionary chooses, once again, to pair its timeless and delicious Easter eggs with children’s favourite characters.

Animaccord, an international licensing company and studio, has partnered with Giochi Preziosi, one of the world’s largest toy manufacturers, to develop a new Masha and the Bear toy collection and launch it later this year in Italy, Portugal, Turkey, and

Starting in February 2023, HARIBO will bring to participating stores a limited edition of candies dedicated to Super Mario. Some of the most iconic elements of Super Mario's world will be available in the form of candies in fruit flavors. HARIBO

PAW Patrol , the Canadian animated series, is definitely one of the most beloved by children up to 5 years old thanks to the exciting adventures of Ryder and the cute and cuddly rescue puppies. Paw Patrol infact closes 2022 up

SPONGEBOB arrives in Milan with installations featured at the Museum Of Dreamers. It is called a "museum" but contains neither artworks nor educational apparatus inside. It is based on the "experience factor" and pure entertainment the Museum of Dreamers, a

Funko Europe presents starting January 24 at London Toy Fair, a fair dedicated entirely to the world of toys, the collectible Bitty Pop! vinyl figurines in micro size. The famous Pops are offered in another dimension. Available on the market from

Europublishing is now working with the beloved ‘Paddington’ character and will be launching school sets in kiosk from the 23rd January!  The suitcases will feature pencils, foam stickers and much more to accompany children to class and color with friends

The PJMASKS, the famous protagonists of the animated children's television series, will help UNICEF Italy throughout 2023 with the "PJMASKS Heroes of Goodnight" initiative to save many vulnerable children around the world and raise awareness of those closest to us with a special surprise

Avatar: The Way of Water, as of today is ranked the seventh highest-grossing film in the history of cinema.  It grossed a total of 40.3 million euros, topping the list again in the week of January 12-15, 2023. "The extraordinary success of Avatar: The

Leo&Tig’s fans can now enjoy watching Season 2 on the YouTube channel Leo&Tig Italia The second season of the animated series Leo&Tig, represented in Italy by the Maurizio Distefano Licensing agency, has been launched on the series' official Italian YouTube channel

In the name of a new business model the Company will sell the business unit It was December 2019 when, for the price of 3.8 billion dollars, Hasbro officially acquired the American filmmaking colossus. With a library of more than 6.000

The two brands’ partnership deepens as the market opens up and new collaborations emerge As Nike grows more and more distant from Foot Locker and other sportswear retailers to work on its personal in store direct-to-consumer experience: a hole is left

Zinkia, creator of the popular animation series “Pocoyo”, continues to see its brand grow in Europe, particularly in Italy. In this line, Zinkia has signed an agreement with Rainbow Group to make it the exclusive licensing agent for the brand

Mattel has announced it has renewed its licensing partnership with The Pokémon Company International in the building sets category. Through the agreement, Mattel will continue to produce Pokémon toys and building sets under its MEGA property. “The Pokémon Company International has

Mondo TV Group, one of the largest European producers and distributors of animated content, has announced a major cooperation with iQIYI, Inc. and Henan York Animation to distribute the iQIYI Kids’ original animation The Tales of Wonder Keepers (52 x

The agreement, which covers the UK and Europe, will kick off with merchandise for Stranger Things and The School for Good and Evil. Spread Group will roll out the collection on all marketplaces in the UK and Europe and designs for

Telecomms company, Motorola has teamed up with Pantone for a new multi-year partnership. The brand new deal will see the Pantone Color Institute inspires a fresh collection of smartphones. Throughout the long-term partnership, Motorola will receive access to Pantone’s trend knowledge,

Among the important new additions to the Fall Winter 22-23 collection, To be Too a brand produced and distributed by Casillo Group, offers an exclusive capsule entirely Made In Italy, created in collaboration with Charlotte M., the Italian content creator,

Global streaming giant Prime Video recently inked a two-year agreement to stream Rainbow's two new animated properties on its Italian platform. The first 26 episodes of "Summer & Todd Happy Farmers", the preschool show that conquered Italian audiences in just less

Maurizio Distefano Licensing, Italian agent for the BBC Studios’ property Bluey, has announced a busy second half of the year for the wildly popular animated hit as the Bluey licensing programme continues to grow. Summer began with the launch of the

Adidas launches the new Speedportal football shoe in collaboration with the famous Paramount cartoon Rick and Morty. An operation that combines the most animated series’ sci-fi imagery with the purely more competitive football feature, in a space-time segment where it’s

Building on the ongoing success and immense popularity of the hit pre-school show, Bing, Acamar Films have signed a brand new multi-year deal with subscription based streaming service, Disney+ in Italy. Bing celebrates the messy, joyful reality of pre-school life and

Maurizio Distefano Licensing, agent for Italy of Bluey, the Emmy® Award-winning sensation that has won over families worldwide, announces its Season Three debut on August 10 on Disney+ in Italy and around the world. Created and written by Joe Brumm and

PAW Patrol, consistently among the top properties in television, records excellent performances also in the consumer products sector, confirming itself as the 1st property in the Preschool Toys segment *, source NPD Italia for the period January-May 2022, with a

Chefclub, the eatertainment brand, has announced three new publishing deals that will inspire chefs across Europe in 2022: in France, Chefclub launched its brand new “Super Veggies” illustrated kids cookbook; in Germany, Panini Verlags GmbH is launching a one-off, standalone

There’s a big news for all Italian Bingsters, little fans of Acamar Films animated series Bing, International Emmy Award-winning pre-school series, represented in Italy by Maurizio Distefano Licensing: Bing’s English language episodes are on air on Rai Yoyo from July

For the Cry Babies Magic Tears, 2022 is a year full of events throughout Italy to meet children, from Aquafan, to city squares, to shopping centers. An intense program of events designed to provide a direct and memorable experience with the

The Game Catchers’ season 1, co-produced by Sphere Animation and Studio Bozzetto, was picked up by Finish pubcaster YLE for broadcast on its Free-to-Air channel and on its VOD platform Yle Areena. It was also acquired by Singapore’s MediaCorp for broadcast

Molang, the outgoing and enthusiastic candid bunny, and his best friend Piu Piu, a tiny, very shy chick, return in new adventures that cross space and time. Their partnership transforms every difficulty into an extraordinary and unforgettable experience

Waiting for the release of Jurassic World - The Dominion, on 2 June, UCI Cinemas in collaboration with Universal Pictures International Italy launches a unique initiative in the Italian cinema scene. By purchasing a ticket online for previews in the

Kimbe and NoGroup merge to create MadHouse Italy. This merger exponentially increases the prestige and quality of present and future projects. The alliance opens the door to create unique leisure concepts in Italy, such as the MadLab and Marvel Mission

It's ​​now available "Netflix – In Tendenza Ora", the new party game for 3 to 10 players, for children aged 14 and over. The official Netflix party game is a Spin Master / Games Publisher party game and is ready

Italy’s content powerhouse and global-reaching licensing player Rainbow has just announced the group is the new worldwide agent for Jack Ottanio’s artistic portfolio. A visionary, futuristic, eclectic artist, Ottanio’s feeling-driven pop art is unmistakable. His mix of techniques combines classic elements

“THE NEW DIMENSION OF LICENSING” Milano Licensing Day, the networking event dedicated to the world of Licensing, returns this year, with many new features. The appointment is scheduled for September 15TH, 2022, at Nhow Milano, in Tortona 35 street. Milano Licensing Day is

LEGO Group and Hasbro team up for the first time to bring to life the Transformers Autobot, Optimus Prime, all from LEGO. The new LEGO Transformers set, modeled after the G1 character Optimus Prime is a tribute to the leader of

Mondo TV Group, one of the largest European producers and distributors of animated content, and a licensing agent for many major international brands, has announced that it has been appointed by brand owner Monster Studio to represent licensing for the

Back in 2020, Santoro developed Ruby, the character who started off the global phenomenon that is the Gorjuss brand today. However, two years of lockdowns led to Ruby patiently waiting to make her world debut. Now, in 2022, Santoro are

Disney confirms the official title of Avatar 2, as well as confirming the release date of the new film set in Pandora. The second film of the acclaimed series will be called "Avatar: The Way of Water", this is the name

Acamar Films has been celebrating storytelling for World Book Day with Bing and all his fans in Italy. Bing stories portray authentic characters and relatable moments that help pre-schoolers to understand and recognise the multitude of emotions they experience each

Turbozaurs is a new animation show produced by Armenian animation studio Tale Wind. This is a fun-filled story about a dynamic and adventurous team of dinosaurs who have managed to survive in underground caves, have evolved and can now instantly

The animated series Oggy and the Cockroaches produced by the French studio Xilam offers fans with fresh graphics, new content and a completely new version of the cute blue cat. "Oggy and the Cockroaches Next Generation" will be on K2 starting

For the first time since the founding of Masha and the Bear, Animaccord has conducted a large-scale rebranding, releasing a new Core Guide that presents huge renovations: a new logo looks more elegant and modern; new corporate colours offer greater

The awaited new chapter of the Wizarding World ™ created by J.K. Rowling "FANTASTIC ANIMALS - THE SECRETS OF DUMBLEDORE" conquers the Italian box office with € 4 million in receipts in just 6 days of programming. Set in the 1930s

The film "Sonic 2" was a blockbuster in the United States and achieved fantastic results around the world for a total of 141 million dollars in box office after just two weekends. In Italy, however, in its first weekend it grossed

“IO ALLA TUA ETA '”, a new animated series that takes advantage of time differences, directed by Mathieu Gouriou and co-produced by Mobo and Rai Ragazzi together with France Télévisions and Monello Productions, premiered every day on Rai Gulp. The protagonist

Spin Master Corp., master toy licensee for Ukrainian creative production company Glowberry’s BRAVE BUNNIES series, has announced today the launch of BRAVE BUNNIES toys in Italy and Germany. The toy line includes an assortment of playsets, figures, plush, games and

The respected licensing agency Maurizio Distefano Licensing, the worldwide licensing agent for the popular young web star Charlotte M., has announced that the Charlotte M. spring 2022 shoe collection has arrived. Designed in collaboration with Charlotte M. with her target generation

Jimmy Lion and Universal Studios have teamed up to create a new collection. Wally, a symbol of pop culture of the 90s, abandons his usual overcrowded scenarios, such as the beach, a train station, the countryside or even other historical periods,

Mattel announced that it has entered into a global licensing agreement with Universal Brand Development for DreamWorks Animation's "Trolls". Mattel, with this agreement, will develop a line of toys dedicated to the franchise, including dolls, cars, soft toys, games and

"Benvenuti Bambini" is the title of the new RAI offer which includes various programs available in both Italian and Ukrainian in a special section of RaiPlay. Rai, in fact, offers to thousands of Ukrainian children who are war refugees in Italy

Warner Bros unveiled its new logo to officially begin an extended launch of activities leading up to the 100th anniversary of the studio on April 4, 2023. "We're so excited to kick off the activities around this historic anniversary and share

WarnerMedia Global Brands and Experiences (WMGBE) is reminding the world that Tweety is no ordinary canary by launching an 80th anniversary celebration on a global scale. As one of Looney Tunes’ most beloved characters, Tweety is known for being unflappable and

<b>Mondo TV</b>, one of Europe’s largest producers and distributors of animated content, announced its appointment by <b>Santoro Licensing, a UK-based company, as Gorjuss’s Italian licensing representative.</b> Mondo TV in fact <b>aims at a multi-category expansion in licensing in Italy</b> and this

After the huge international success of Spin Master, a world leader in children’s entertainment, announced that it has renewed the license agreement with Warner Bros. Spin Master joined forces with WBCP in 2018 as a toy licensee for DC in the

The "World of Karma", an animated children’s series by Chris "Ludacris" Bridges, returns with a second season to be released on Netflix on March 10. The first season premiered on Netflix in October 2021 in 190 countries and 22 languages, reaching

It will start on Monday, March 14 at 20.40, on Rai Gulp, SNOW BLACK, the live action series for boys co-produced by Atlantyca Entertaiment and Rai Ragazzi, in participation with Bedeschi Film. A series full of emotions and tension, combining mysteries,

For over twenty years “Melevisione”, the popular program for children aired from 1999 in the early afternoon of Rai3 and from 2010 on RAI Yoyo, is beside the children. Each episode of the Melevision focuses on the adventures of the friends

Mondo TV Studios announces launch of game based on hit animated series. The popular environmentally themed animated kids’ show MeteoHeroes, co-produced by Mondo TV and the leading Italian weather forecasting centre Meteo Operations Italia, has inspired the game, whose international release

Maurizio Distefano Licensing, agents for Bluey since September 2021, has welcomed the series’ recent excellent ratings in Italy. The loveable Australian dog has gained many Italian fans since her first appearance on Rai Yoyo, the public broadcast service’s preschool channel, in

Angelini Beauty S.p.A., part of Angelini Industries and international leader in the perfumery, skincare and suncare sectors, and Chiara Ferragni, announce the worldwide exclusive license agreement for the production, distribution and promotion of the first line of fragrances of the

Findus, a leading company in the frozen food market, chooses ETS Licensing, one of the leading independent licensing agencies in Italy, as a partner to make Carletto, the histrionic chameleon loved by millions of Italian families and the symbol of

The new company Thekom has signed the license for "Il Villaggio Incantato di Pinocchio", creating a project focused on children’s fun.After two years of limitations, this novelty is eagerly awaited. The initiative will take place on weekends starting in April in

Sbabam, leader in the flowpack segment, and Boing join in the realization of a new project on Cartoonito, focused on a simple and intuitive product, but at the same time full of creativity. These are the Cartoonito Softy Friends numbers, this

Barbie proposed as a model of female inspiration Cristina Fogazzi, known on the web as Estetista Cinica, one of the most followed Italian digital entrepreneurs at the moment. Barbie Dream Gap Project is in fact a global initiative still ongoing whose

Tetris, one of the most famous video games ever, has become part of the portfolio of WildBrain CPLG Italy, that enriching its gaming proposal. Tetris is considered one of the most purchased video games of all time (over 500 million games

Rainbow and Italy's historic leading toy company Giochi Preziosi have signed a partnership for the master toy line inspired by Iginio Straffi's latest animated hit "Pinocchio and Friends," already airing daily on Rai Yoyo with great acclaim. Dedicated to a neutral

The season 2 of Gigantosaurus’ Cyber Group Studios blockbuster TV series is now available anytime on Rai Play and is airing daily on Rai YoYo in italy. This brand new season featuring 52x11’ hilarious and heartwarming episodes takes the team to exciting

The protagonist of this limited edition will be Levissima with the friendly 4-legged emergency response team of PAW Patrol, the beloved cartoon created by Nickelodeon and Spin Master. The bottle in the practical format of 33cl fits perfectly to the needs

Home textile specialist Dreamtex has collaborated with Universal Brand Development to add Universal’s globally popular franchises to its portfolio. The collaboration will bring new home décor collections to the market across a variety of brands, including Jurassic World, Illumination’s Minions, as well as

Winx club turns 18 and the success of the property knows no bounds. Created by Italy’s leading studio Rainbow, the six fairies amaze ever more audiences all over the world. An evergreen global phenomenon constantly evolving thanks to the visionary

Mattel and Disney announce a multi-year global licensing agreement for the Disney Princess and Disney Frozen franchise The multi-category collection is expected to arrive at retailers around the world starting in 2023 Mattel Inc. today announced a multi-year global licensing agreement for

adidas and Arsenal have created a pre-match range in collaboration with TfL. The pack includes an all over print of the seat moquette design used on London’s Piccadilly line Arsenal is the only football club to have a station named after

New entry for Maurizio Distefano Licensing agency is Corto Maltese, the famous comic book character created by Hugo Pratt in 1967, protagonist of exciting stories and adventures around the world and subject of watercolours, black and white sketches and graphic

It’s no news that the global most beloved fashion doll partners with a designer brand, but Balmain x Barbie sees the French label adding up to the long list of Barbie collaborators with a digital art twist, admist the NFT

Masha and Bear, the successful animated series produced by Animaccord Studio and represented in Italy by Maurizio Distefano Licensing has given fans a new special episode to express their appreciation to viewers around the world and celebrate 100 billion views

Back for the 7th time the event Kids Marketing Days, in Milan, March 10. An appointment that places children and young people at the center, considering all the "satellites" that revolve around them: family, school and education, sport, entertainment, social

Deals expand agency’s sports representation to seven globally recognised football club brands WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has grown its prestigious roster of high-profile football club brands in MENA, signing representation for

Jonathan Anderson, Irish designer owner of the eponymous brand JW Anderson, and creative director of the Spanish maison Loewe, has signed another capsule collection with the Japanese retailer Uniqlo, renewing the partnership started in 2017. This new collection, part of Uniqlo

The experiences comprising three different activities launch in Oviedo, Spain. Planeta Junior, European children and family entertainment company, and entertainment studio, ZAG, have signed a deal with Madhouse to create immersive experiences based on the animated series “Miraculous – Tales of Ladybug & Cat Noir,”

Bing, already a star of both small and big screens and of the stage, arrived onto the radio too with his debut on Italy’s Rai Radio on 18 November. The hero of Acamar Films’ hit pre-school show, which is one

Leo & Tig animated series, created by Parovoz Studio and commissioned by Digital Television Russia Group, has launched its own YouTube channel, with episodes of the popular show being released in Italian. In the summer of 2019, on the children’s TV channel

QMI and Sergio Bonelli Editore sign a collaboration agreement for the management of the licenses of the famous characters of the great Italian publisher. The partnership between the protagonists of QMI entertainment marketing and Sergio Bonelli Editore, the largest

90,000 visitors, 300 exhibitors and hundreds of events illuminated the four days of Lucca Comics & amp; Games. The last edition of Lucca Comics & Games, the four-day event that marked the return in the presence of the event. A community

Multi-year agreement will begin in the first quarter of 2022 The Panini Group and WWE (NYSE: WWE) announced today a multi-year agreement that will make Panini WWE’s exclusive trading card and collectible sticker partner. The landmark agreement will begin in the

Probably the most colourful event in the European licensing calendar, Brand Licensing Europe returns with a new multi-platform format taking place in-person from 17-19 November at ExCeL London followed by an online event on 30 November- 1 December. This year’s theme

At the Comicon of NYC, was presented the latest collaboration with Dragon Ball: it is FILA, an Italian company of excellence, which will produce limited edition sneakers. FILA will produce a series of sneakers based on the Dragon Ball series by

The second season of the animated series “Leo & Tig”, which premiered successfully on the Rai YoYo TV channel in the summer of 2019, started on October 11. The channel is a part of the Italian state broadcasting corporation, Rai. The

Bruno Sialelli, Lanvin’s creative director, continues to add to the stylistic identity of Jeanne Lanvin new inspirations from comics and kids publishing. During the last Parisian fashion week, Lanvin catwalk paid a tribute to the graphic aesthetics of Batman and

Mr. Men Little Miss, the iconic brand of children’s characters including Mr. Tickle and Little Miss Sunshine, has closed a deal to produce original TV series based on its catalogue. Endeavor Content brokered the deal with Sanrio, the Japanese design and

Vans starts Halloween season ahead of time this year, presenting Vans Horror Collection, born as a collaboration with Warner Bros. Consumer Products. For this horror based collection, Vans has chosen from Warner Bros. archive the horror films which has become synonymous