Ninja Turtles: the best sellers action figures

According to the data provided by Circana, Ninja Turtles keep on dominating the toys’ market.

Ninja Turtles (TMNT) is the number one property in the “Action Figures Playsets & Accessories” category, due to the success of the product “Ninja Turtles Mutant Mayhem Pizzafire Van,” the best-selling product in terms of value in YTD April 2024. In 2023, TMNT had already ranked second in the same category.

Another relevant finding is portrayed by “Teenage Mutant Ninja Turtles Basic Figure Assortment”, the number one product in sales in the super category “Action Figures & Accessories” for both years 2023 and the first four months of 2024.

Simone Fenu, senior director Licensing Italy, Greece, Malta for Paramount, expressed great enthusiasm for these achievements, stating, “We are proud of the unbeatable success of Ninja Turtles, especially in such a memorable year when we celebrate the 40th anniversary of the property. This milestone is just the beginning of the many surprises we have in store for our fans, including the new series Tales of the Teenage Mutant Ninja Turtles which will be available, with all first 6 episodes, from August 10 on Paramount+ and with a special marathon on Nickelodeon, Sky 605. In addition, for September for back-to-school, it will be on Nickelodeon daily again.”

The Ninja Turtles continue to captivate and entertain generations of fans with their unstoppable energy and exciting adventures. Fans don’t know what’s in store, it will be an unforgettable year for all Ninja lovers.