PAW Patrol is the 1st property in the Preschool Toys segment *
PAW Patrol, consistently among the top properties in television, records excellent performances also in the consumer products sector, confirming itself as the 1st property in the Preschool Toys segment *, source NPD Italia for the period January-May 2022, with a growth of 78% compared to 2021 and an 11% share on the entire Preschool Toys market.ato Preschool Toys.
As for success, Paramount Consumer Products has always supported the partners on board for the Toys and Publishing categories: Spin Master, Ravensburger, Mondo, Clementoni, Dulcop, CoolThings, Salani, Play Press, Centauria, Panini, Melissa & Doug.
“We are proud of our Paw Patrol property, which continues to collect enthusiasm, confirming itself as a unique case history in the world for brand-awareness and intention to buy. The Consumer Products plan includes new and important deals both in this final year but also for the whole of 2023, because many new products related to the PAW Patrol brand are on the way. “ – says Simone Fenu, head of strategy at Paramount Nickelodeon Consumer Products.
The adventures of the four-legged heroes, produced by Spinmaster and Nickelodeon, have been broadcast in Italy since 2013, exclusively on NickJr, the preschool brand of Paramount broadcast on channel 603, and on Cartoonito. The success is also on the big screen, in fact the cartoon had already been transformed into a film in 2019 entitled “Paw Patrol Mighty Pups – The film of the Super Puppies”, and in 2021 the second “Paw Patrol – The film” arrived, which was confirmed as the sixth most successful animated film of the year.
The positive values of the cartoon are absorbed by children from 170 countries: the principles of friendship, mutual help and team spirit inspire the little spectators.
In these almost 10 years of history, the property has always proved to be engaging and in step with the times, able to maintain the solidity of the main story by inserting new characters such as: Rex, the little dog, Liberty, the dachshund and finally the cat packs, the cats that will debut together with PAW Patrol from 12 September, Monday to Friday at 8pm, only on NickJr, Sky 603.
